eCommerce has arrived in India and this is no news. The fashion market is also a big thing, especially in the metros. Recognizing this fact, foreign players are entering India. Italian designer Footwear & Accessories brand Salt ‘n’ Pepper has announced its foray into the Indian market. Currently being retailed in over 10 countries across the globe, the company has decided to take the e-commerce route to find their feet in India.Salt ‘n’ Pepper will showcase its expertise over leather products in terms of style, trends, colours and designs by offering trendy urban products for men, women and kids. Having tested the Indian waters already through their participation in the India International Leather Fair (IILF) 2011 held in Delhi and following the overwhelming response to their product range on display, the company is confident that their uniquely designed products will satiate the needs of Indian consumers.
"We are very excited to be launching in India. High-quality leather footwear and accessories which are uniquely designed to make them stand out from the crowd is our USP. Every season, our team of top Italian designers create a niche collection, and hence our products incorporate international styles and latest designs. You can experience the difference by trying out our Italian-designed leather footwear for yourself.” says the spokesperson. He further adds, “This occasion is especially important for us because along with entering the Indian market, this is also our first attempt at e-commerce as a brand. Retailing is something we are not considering in India. We believe that e-commerce would give consumers greater access to our products in a market like India. Customers can choose and pick products of their choice at their own convenience. To provide further assistance to our customers, we would also be available across all major social media platforms, ready to answer their queries.”
Have a look at the products from Salt ‘n’ Pepper, do they match your taste?