The new company, currently in the start up phase, has shot a pilot for a leading channel and the team is actively pitching in the market. Pundalik is named after the famous Varkari saint Pundalik, who was a devotee of Lord Vithoba.
Commenting on his new venture, Mr. Zubin Driver, CEO, Pundalik says, "At Pundalik, we will generate a new energy and process of discovery for people who work with us. We will create engaging content which is media neutral and has larger reach."
The Pundalik core team comprise of TV18 stalwart of 9 years, Harish Tiwari, along with Ganesh Sagade, who has worked with ETV for 10 years and Nitin Godambe, production controller.
Zubin Driver is an advertising and marketing veteran, with 21 years of experience in the industry. His last stint as the CEO of Cell 18 and Group Creative Director of Network 18 group lasted for 10 years where he played an instrumental role in setting up & running the promo teams for multiple channels which included History Tv18, CNBC TV18, CNBC Awaaz, CNN-IBN, IBN 7, and IBN Lokmat. He also played a key role key role in formulating “Cell 18” which began its operations in January 2008.
Over the years Zubin Driver has won a number of awards singularly and as a Creative Director. Clio nominations, Ad Club Gold, Promax India & Promax BDA, New York have been regular fare. Zubin is also the founder of ‘Fight Back’, an online CSR movement that activates youth across the subcontinent.
[Also read about Seedfund's investment in Jeeves here]