Completing B. Sc Electronic Media from the MOP Vaishnav College, Chennai, Sonal.A.Pincha was a freelance graphic designer for a while. With her long interest in arts and designing, she decided to explore more, making an interesting shift. She went on to get trained in a 3000 year old art of beautifying the nails and started doing nail art for clients from home. With Chennai having no exclusive nail spa, after 3 years of experience, Sonal finally decided to scale with an exclusive nail bar and spa in Chennai - Vermilion Nail Bar & Spa.
Born on April 10, 2012, Vermilion has trained Nail technicians, Manicurists & Pedicurists to provide specialized services. Catering to a wide group of customers ranging from 6 to 60 years of age, Vermilion’s most frequented clients are between the age group of 20 to 45.
With a clear USP of being an exclusive nail spa, Vermilion offers Spa Manicure and Pedicure services addressing specific problems like aging, tanning etc along with Mani-Pedi add-ons like Callus and Sole therapy, Heel Therapy, Nail Whitening etc that can be added to the Spa service or a regular Manicure and Pedicure. They also offer the On-the-go Mani & Pedi for all the busy working women today. “At the Nail bar, we have clients coming in with themes for their nails, and I also have clients who just walk in for getting their Nails done and ask me to surprise them and walk out with a glow on their face,” shares Sonal
Apart from the services offered, Vermilion also has a nail store for nail care products, Nail Polishes and DIY nail art kits with experts who help the customers choose the right product for their nails and skin tone.
Though an offline business, their marketing efforts have been focused on Facebook and Google ads apart from the coverage they received from offline newspapers and magazines like Redefining Time and Page4. They also share photographs of their work online through their Facebook fan page to spread the word around.
“I love to get suggestions or comments from them and I love to read their comments after they leave because that is what makes my day. I treat every client like I treated my first one and I’ve got comments like your hands are magical which make me feel amazing,” says Sonal
With Vermilion receiving several franchise enquiries, Sonal is busy working on her franchisee module. All you ladies from Chennai, you are likely to see 4-5 branches of Vermilion coming up in your city soon. As for the rest of the country, Sonal definitely has her eyes set on other cities too.
For more information, take a look at Vermilion's Facebook page.