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eCommerce Making The Most Out of the Rakhi Season

Jubin Mehta
24th Jul 2012
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Oh yes! Rakshabandhan is here. And as is the trend everywhere, the internet let's you know before the outside world. eCommerce sites are really gung ho about the festive season and are pushing the Rakhi Envelope. In a splurge of announcements, multiple portals are coming up with offers to lure in the behnas (sisters).

Nikites, an international e-commerce portal announced "Mesmerizing Pearl Rakhi at Nikites.com" followed by a suite of offerings. "As Rakhi approaches, and the bond between the brothers and sisters continues to remain special. Pearls N More at Nikites.com has bought its special bonding rakhi's made with lots of love and care just for your brothers. The unique collection of Rakhi by Pearls and More at Nikites.com will make you spellbound" goes on the announcement.Nikites makes deliveries possible to India and to 165 countries worldwide through a corporate tie up with -Fedex.

Price Range- Rs 350- Rs 1000

CaratLane.com, pioneers of online jewellery retail in India, has put together an exquisite collection of Gold and Silver Rakhis. "Starting at Rs. 800/- CaratLane.com is also offering to ship these gold and silver Rakhis to anywhere in India, beautifully packed with a Rakhi Thaali that has roli, chawal, dori, dry flowers and a bandhani pouch – a small step towards making the whole Raksha Bandhan experience nostalgic and closer to home," reads the announcement.

On the other hand, Timtara has acted smartly and got something for the bhaiyas (brothers) in the house. "Exciting Gifts to enthrall your sisters on Raksha Bandhan at timtara.com" they announced.

From bags to  jewelry; from wallet to hair dryers; from mobiles to toasters; from cameras to perfumes; and from iPods to watches, Timtara has a lot to offer. Not exactly a special offer but a nice way of packaging what one already has is a better way to put it.

All these festivities bring in a wave of enthusiasm for eCommerce companies but are we buying rakhis online? It is a good way to keep up the buzz but the Indian market definitely hasn't matured enough to generate volumes here.

[Here are 7 reasons why you should stay away from starting up an eCommerce company]

P.S. Rakhi is on the 2nd of August.

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