Indians have spread across the globe and have adjusted to various conditions but their love for Indian food carries along. You'd see hordes of NRIs specially getting stuff couriered from all corners of India; be it the famous 'Gathiya' from the land of Gujarat or the sweets from Bengal.
OyeChotu.com, an online portal for authentic Indian food, has a solution for all Indians away from home. It is an e-commerce portal for NRIs to order and request delivery of unique kinds of Indian Foods from India that is mostly not available in its authentic form abroad. Through this portal, people living in countries like provide variety, authenticity and convenience of delivery of Indian foods to NRIs.
Yourstory.in caught up with Ruchita Desai, who is the MD and CEO of Rock Foods Pvt Ltd., which owns the OyeChotu.com brand.
Authentic Indian Food
“Many brands such as Haldirams, Bikanerwala have channels in retail outlets in Indian populated countries like UK, USA, Canada and UAE. While these are great options for the population abroad, OyeChotu.com’s services are unique, in that it brings popular eateries across entire India so that Indians of all origins living abroad can order authentic Indians foods online for shipment to their doorsteps” says Ruchita Desai on the unique value proposition of OyeChotu.com.
She further went on to shed some light on the delivery operations of OyeChotu.com “We are partnered with an international delivery partner who has expertise in food deliveries and the rules related to the same countrywise. For confidentiality reasons we cannot disclose the delivery partner's details.”
OyeChotu.com is based out of Ahmadabad and provides services within the city and abroad. When asked about future expansion plans, Ms Desai says “OyeChotu.com has local online food ordering service in Ahmedabad. It plans to scale in other metros of India with a wider variety of foods to enable convenience.”
The Team and Culture
We asked Ms. Desai on the kind of people recruited at OyeChotu, and she said “We want employees who are "good" food lovers. So that understanding customer needs related to foods, giving suggestions, choosing right vendors, food packaging, knowledge in Finance & Business becomes a plus.
“OyeChotu.com employees operate remotely that is out of office. We are an online company we keep in touch online. Also our operations are managed through an online back office portal so that operations can be handled from anywhere in the world.”
Furthermore, OyeChotu.com has involved in some CSR activities; OyeChotu.com is currently the OFFICIAL SNACKS PARTNER of De Paix Yatra 2012 and also pledges to share 1% of profit with Andhajan Jyot in Ahmedabad.