And in a rather interesting marketing move, Giveter has tied up with the one of the biggest e-health store in India, HealthKart and is going to gift crowdsourced t-shirts to the Indian Olympic contingent. Now, HealthKart itself has had an interesting journey where it managed to gain traction very soon and once it had raised INR 27 crores from Sequoia and Omidyar, the scaleup has been fast. Founded in 2010, HealthKart has grown to give competition to long existing pharmacies and has fortified its proposition after acquiring MadeInHealth, a nutrition supplement e-store.
Completely unrelated to each other in terms of business models, this is an encouraging way of how startups can collaborate and come up with marketing strategies (with a cause) which turns out to be a win-win situation.
In other such partnerships, there have been cases where a blue-collared startup like CleanFanatic, a mattress cleaning outfit from Bangalore has tied up with eCommerce stores like AtMyDoorsteps to offer customers discount coupons for a certain amount of billing with CleanFanatic.
For Hoppr, a device agnostic location based service, it is their model to bring retailers onto the platform but it is encouraging to the synergy where you see Hoppr merchandise at a Chaipatty Teafe which is started up by a man who quit his corporate job and started up, finding his true calling.
There can be multiple ways in which startups can collaborate and keeping this in mind, we've launched the Yourstory Pages where you can find like minded startups. You'll see continuous changes and improvements and in the meanwhile, feel free to ask us to sought connections.