It is not uncommon that you find something abnormal about your health and you frantically make an online search to find out what has been ailing you. Yes, this serves your purpose in most cases, but nothing beats going to a doctor. A doctor’s verdict on your ailment is half the cure!
Conveying the doctor’s word through the convenience of the internet is a novel idea employed by many foreign outfits, such as AskTheDoctor.com and MayoClinic.com. With a rapidly growing urban population, the need for such a solution is more apparent now than ever.
Addressing this need in India is www.sehat.com
Doctors, empowered by engineers
Sehat.com is a digital health portal offering detailed information on health, hospitals, doctors and fitness tips. Sehat is the brainchild of Vijay BhaskarDevarapalli, an IIT Kharagpur final year student and Suresh Raju Kanumuri, an NRI having 15 years of experience in the IT industry previously with Gaadi.com.
With a vision to aid scores of people who are clueless about their physical ailment, Sehat.com seems to have made a conscientious effort of providing access to information on health, doctors, hospitals and medicines and hence saving time and effort for the user.
The user experience
The website is intuitive and the content is great. In our interactions with them, they came across as a content centric business and it shows. The website has a comprehensive list of questions and displays top searches providing easy access of content for the user.
Sehat.com has also channelled its efforts into presenting their content on a mobile platform. Along with a mobile website, Sehat.com android app is also available for customer to access crucial health information on the move. Along with informative articles, health news, diet and fitness tips, one can also ask a doctor for free medical advice.
Being a student start-up it is not making any revenue yet, but through its content based business model, sehat.com has mentioned its intentions of capitalizing on multiple revenue models like featured slots, featured article, lead generation model etc.
A buzz around the medical community
The lack of an industry leader sets the stage for sehat.com and they seem well set to become industry leaders in this space. Although on first impression, it may seem like eating into the prescription market of the doctors, in the long run; its doctor database may provide another platform to showcase the knowledge and proficiency of the doctor.
All said and done, it is a novel idea with a direct social benefit.
Author credit: Raghu Mohan