Why is College Campus the Best Place to Start Marketing Your Product?

17th Aug 2012
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Once you have spent days and months building a great product just out of your dorm room, you might be wondering how to sell the product to the outside world. Don’t let the thought – “But I’m just a student,” deter you from using the gold mine of opportunities that you have at hand. You are a student and that is probably the best thing that will help you market your product better without spending almost any money at all. Remove the block in your mind and it will open the gate to the greatest of opportunities. As a student, you are likely to have access to more marketing opportunities than anywhere else in the outside world provided you have a great product built after enough market research. Here are some of the ways in which you can test and market your product as a student:Start with friends

Your friends are always the best starting point. They will give you honest feedback on what you have built as a product and will also spread the word if they really like what you have built. So when you get in touch with your friends, it means you get in touch with friends from school and college.

Tap their networks

It is like building a network and slowly spreading the word about your product. Ask your friends to talk to their friends from school/college. Ask them to get feedback and also spread the word about what you have built.

Use your college Alumni Network

Use the alumni networks in your college to get in touch with people who hold successful and experienced positions in your sector in the outside world. Most of them are likely help you out. Try to always connect with them through a professor or somebody else’s personal contact. It always helps and is likely to be more effective.

Professors are one of your best resources on campus

Professors have experience, expertise and connections to help you out with spreading the word. Not many may have the business knowledge to guide with business development but spreading the world about your product could be something that they could do for you. Of course, it would involve some amount of waiting out staff rooms and getting their attention to take some time off from their schedule. In case, you think you might not have the patience to do that, I suggest that you give up on your startup and product right away because it will go nowhere with no patience.

Touch base with your college newspaper and other college publications

Your college publication could be the first place to start the PR for your product. Request them to review your product and write about it. Ask friends to share it. You never know, some magazine or newspaper might actually find it and get in touch with for the interview of your life taking your product to the real world.

Go to events related to your sector

Go to events related to the sector in which you are building the product. It would be a great opportunity to talk about your product to like-minded people, get feedback, iterate and also spread the word about it. If you are a techie with a great product looking for an event to like-minded people then take a look at TechSparks.in. For other events in your city and cities near you, take a look at startup events

Most importantly, connect with the Entrepreneurial Cell or Club on campus

With several clubs, cells and incubators coming up on several campuses in the recent times, the support that these student bodies can offer to students is tremendous. They have their own network that they could tap to provide you with some of the best marketing opportunities including the contacts that they could provide you in other college and clubs associated with and showing interest in entrepreneurship.

These are some of the resources that you could tap on to take your product to the market and reach out to your customers. It takes time to utilize each of them and to see results. If you want to be an entrepreneur, you need to sell with the same zeal with which you build your product, unless of course you have a co-founder who can sell while you work on building the product. Like I mentioned before, if you don’t have the patience to deep dive into utilizing each of these resources and wait for your hard work to pay off then the point of building a great product goes waste.

Are you looking to translate these connections into great social media? Here's all that you need to know about marketing through social media!

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