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AppTab iTech is Bringing Affordable Tablets for the Indian Market

Shyamal Dave
25th Sep 2012
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According to a global survey, India ranks number two in tablet penetration. The windfall brought about by the iPad has led to a plethora of companies vying for the mammoth tablet market. The current scenario has Apple and Samsung as the leaders in the market. The global market has also seen a large number of small players emerge. Economies such as India and Africa demand low cost tablets for better penetration. The near-failure of the Aadhar tablet promised by the Government of India has given the small players in the segment a considerable boost.

AppTab iTech is one such player in the affordable tablet segment. The company has designed five tablets to suit various categories of students, youngsters, working professionals, entrepreneurs, corporates, and SMBs. The tablets use the Android software version 4.0 and can be updated accordingly. The firm is headed by veterans in the field of consumer electronics with over 26 years of experience with international exposure to MNC’s in international markets.

Suresh J.K is currently the CEO and the Founder of AppTab iTech Pvt Ltd. He was a Sr. General Manager, for a renowned Japanese MNC and is regarded as a veteran in the field of consumer electronics. He is proficient in the field of Supply Chain and IT. Suresh has worked for MNC’s in countries like Japan, USA and Germany. Their team strength is 18 at present, with Suresh heading the organization and Mr Raffayathullah leading the sales team. Currently they have four area sales managers in Hyderabad, Chennai, Cochin and Bangalore.

AppTab Smile & AppTab Sleek with Android 4.0.3 Ice-cream Sandwich, Bluetooth, AppTab Geno & AppTabDuniya with Phone costs just a sixth of the price of renowned tablets available in the market. After the introduction of tablets in July 2010 in India, they have seen huge growth in terms of dongles, Bluetooth and GPS devices along with AppTab Vegas 9.7inch with IPS Screen.

They launched these tablets at the end of August 2012 and the response has been good till date:

AppTab Tablet PC’s five latest models are: AppTab Smile (4,999/-), AppTab Sleek (6,999/-), AppTab Geno (11,999/-), AppTab Duniya (14,794/-), AppTab Vegas (14,991/-). These have been launched recently in the South Indian markets. Also, AppTab is offering leather covers with keyboards, Power banks, Portable Wi-Fi routers and a variety of USB Drives. They have also tied up with MapMyIndia for Navigational systems & Tata Photon for data cards to give value addition to their customers.

A major challenge is the lure of big brands. “Indian consumers are accustomed to the big brands. Even if any other tab gives the same features in lesser price it’s difficult to get the credibility from the consumers. Other problems are like, Exchange rate fluctuation and price variation in the market,” says Suresh.

AppTab iTech is planning to establish 251 service centres in 150 cities across India and 12 warehouses in all major cities. More Service Centres shall follow. They have also designated a R&D team for product development support and plans are on for associations with application developers to integrate AppTab with exclusive applications for Schools, Colleges, Banks and other industry specific apps.

Thinking of buying a tablet? Try out Apptab iTech’s offerings!

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