Social Media Analytics Gets a Boost: Webenza Introduces IncPot

Webenza India Pvt. Ltd, a digital marketing agency unveils their Social Media Analytics product- IncPot. This marks the agency’s entry into the product space and Webenza becomes one of the few agencies with analytics and technical capabilities.With IncPot, Webenza launches the first of its kind integrated marketing suite for enterprises.

Founder and CEO of Webenza, Puneet Pahuja, says “IncPot is the weapon for utilizing the Mechanics & Dynamics of online conversations in order to get insights, attention and interest in an arena where we are not interrupting conversations but contagiously igniting them”. He adds, “It’s not about hunting. It is about farming. It’s about cultivating relationships.”

Puneet, who has 20 years of experience working in the Technology & Analytics industry, reaffirms the entry of Webenza into Social Media Analytics space with specialized focus on bringing the best practices of Analytics in Marketing and Risk Management to Social Media.

Sneh Sharma, Director Webenza, says, “It’s time for Enterprises to think beyond Facebook or Twitter. It’s time to think of Digital and Social Media ROIs and it can only come with defined KPIs and best practices. Integrated Marketing suite with IncPot is the initiative of Webenza to help Enterprises in this regard.”

With the launch of the tool, Webenza unveils a change in its business model through the next-gen website. The website reaffirms its commitment to creativity, out-of-the-box thinking & passion towards technology. On the homepage, an ROI calculator has been added enabling marketers to have complete transparency on the money spent on Digital initiatives.