“Consumers accounted for 47 percent of total PC sales in the third quarter of 2012 compared to 55 percent in the third quarter of 2011,” said Vishal Tripathi, principal research analyst at Gartner. “This emphasises the fact that despite the festive season and availability of various end user schemes on PCs, the market was impacted by high inflation, global economic uncertainty and limited share of wallet as consumers preferred to spend on other consumer durables.”
White boxes (including parallel import), which accounted for 47 percent of the overall desktop market, declined 35 percent in the third quarter of 2012 compared to the same period last year. Mobile PCs, with a 23 percent year on year increase, helped drive overall market growth.
Execution of the Tamilnadu government order, and a strong increase in the consumer space, helped Lenovo retain the No.1 position in the third quarter of 2012. HP’s PC shipment grew 10 percent, while Dell declined 22 percent compared to the third quarter of 2011. Multinational brands contributed to more than half of the total PC shipments in the first quarter of 2012, with shipments from Acer, Dell, HP and Lenovo representing 60.6 percent of the market (see Table 1). Local vendor HCL’s PC market share dropped to 3.4 percent in the third quarter of 2012, as it experienced a 43 percent year-on-year decline from the third quarter of 2011.
Table 1India PC Market Share Estimates for Third Quarter of 2012 (Percentage of Shipments)
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