InMobi Does Its Bit; Launches Mobile Ad Campaign for Hurricane Sandy Relief

InMobi, the poster boys of the current Indian Startup ecosystem has gained prominence on a global scale. We recently caught up with Founder Navin Tewari to talk about scale and building a global company from India. And having been able to do this, InMobi is now in a position to do some CSR as well. Hurricane Sandy recently wrecked havoc in the United States and as in an effort to do its bit, InMobi has launched a mobile ad campaign to increase donations to the American Red Cross to help those affected.

Sandy devastated portions of the Caribbean, Mid-Atlantic, and Northeastern United States, in particular New York and New Jersey. Tens of millions of Americans are now seeing the InMobi American Red Cross mobile display banners on their mobile phones. The InMobi ads prompt consumers to donate in one of two ways: one can text “REDCROSS” to 90999 to donate $10, added to their mobile phone bill, or visit the American Red Cross mobile website to enter a donation amount.

Ad 1: Text to donate $10:

Since the beginning of the Sandy relief effort, the American Red Cross has deployed thousands of workers from all 50 U.S. states to provide shelter, food, emotional support and other assistance to those affected by the disaster. They have served more than 3.5 million meals and snacks, and have distributed more than 177,000 relief items such as clean-up kits and hygiene kits.

You can be a part of the cause with inMobi and make a donations here: http://inmo.bi/Rq7JTf