Anil Matthews, Founder of AdNear, sees great potential in the localized news space
AdNear has been making waves in the ad network space and has emerged as a leading location based ad network in the APAC region. With competition in the flat landscape of the Ad network industry intensifying, many of them are looking at emerging markets to capitalize on and riding on a $6.3 Million dollar investment from Sequoia Capital and Canaan Partners, AdNear a leader in the space, is quite well equipped to do so.
Here , we have Anil Mathews, co-founder of AdNear and one of the panelists at MobiSparks, speaking about monetization, app discovery and a lot more -
“Most of today’s smartphone usage in India is coming from messaging apps and there is a growing category of news apps that are coming through. I would say that there is a good opportunity if you are looking at localized news content for the Indian region at least. As far as discoverability is concerned, I think there are enough ways of advertising and branding which will give your app enough visibility.”
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