Vserv.mobi, a mobile advertising network, today announced the launch of AudiencePro, a platform that aims to provide an opportunity to change the entire mobile ecosystem by including data from including Telecom providers for more targeted ads. The AudiencePro platform, allows advertisers targeting based on demographics, spending power, network usage, location, content
relevance & device specific data, to reach the right audience.The AudiencePro platform aims to allow advertisers to reach mobile subscribers with relevant ads, displayed on multiple inventory sources across the Vserv.mobi network, including 20,000+ Apps powered by the platform is said to include support for all creative formats, including rich media formats such as Full Screen Ads, Video and HTLM5 interactive ads.
As part of the launch, the company also announced that it has signed up Airtel, the world’s third largest telecom operator by subscriber base, as its first Telco partner for the AudiencePro platform. Speaking on the occasion, Dippak Khurana, CEO & Co-Founder, Vserv.mobi said, “The AudiencePro is the World’s first platform that brings together the power of Mobile Ad Networks with credible user data from Telcos, to enable unprecedented levels of audience targeting for advertisers. After the AppWrapper monetization platform, this is our second game changing technology that will unlock tremendous value across the entire mobile ecosystem. Given our understanding & presence across emerging markets, we are already working towards rolling out the AudiencePro platform with partners across the globe.”
The company has confirmed that its AppWrapper platform will now enable premium AudiencePro ads in the same One Click approach. Along with Apps the AudiencePro platform will also benefit Mobile Internet users, who will get relevant ads aligned with their consumption needs. As a global company, Vserv.mobi upholds high standards of user privacy, and will offer consumers the flexibility to opt out of these targeted AudiencePro ads completely.
Explaining the need of the AudiencePro platform, Rohit Verma, VP - Telecom, Vserv.mobi highlighted, ”Telcos, especially in emerging
markets, have been looking for Mobile Advertising opportunities in today’s ‘APP’ified world, and advertisers are always seeking richer audience profile insights, thus the AudiencePro platform provides a powerful solution to both these challenges, while delivering higher monetization to our publisher & developer partners.”Our Take
One of Vserv’s core strengths has been its understanding of the mobile technology in emerging markets and has been successful in productising its services as well as catering for the needs of developers and advertisers by leveraging existing platforms as well as emerging platforms. AudiencePro and the partnership with Airtel seems to be most beneficial for the advertisers as the key deliverable of this product is more targeted advertisements.
If Vserv can increase its app inventory, which is a sizable 20000 + apps as of now, then this tool is one more weapon in Vserv’s marketing arsenal, which would result in further rapid growth an already rapidly growing company. Vserv has reportedly hired 100 people this year alone.
Stay tuned as we bring you more updates from Vserv and other players in the mobile ad network space.