BoxMyTalk a social media SaaS product in private beta has recently launched the "Social Quotient of e-commerce brands" report. This report has been created on the social interaction data of around 100 ecommerce Indian brands comprising of about 1.5 million mentions from September to December 2012, using BoxMyTalk as the social monitoring and analytic platform. The social data across Twitter, Facebook, Google+, Tumblr and 20 major
consumer sites has been monitored and analyzed on various important social metrics to assemble this report. The primary objective is to bring out a comprehensive and insightful social media report on ecommerce industry in India.Here are some interesting facts and figures from the report -
1) Customers of Flipkart, Jabong and Snapdeal are the most satisfied
2) Flipkart, followed by Homeshop18 and Myntra do the best job of engaging positively with its community
3) Most ecommerce companies have a good response time, none more so than makemytrip, Myntra and Cleartrip
4) With increased internet users, the ecommerce companies have enjoyed increase in follower count. Flipkart, BookMyShow and Jabong are the biggest beneficiaries.
For more interesting information about the social presence, download the complete report here.
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