As reading habits move from print to online in India, news syndication tools will become popular. And the increasingly prevalence of social networks makes them an important avenue to consume news. Earlier this year, web publishing firm Mediafed, launched its news syndication tool Qrius that works much like RSS, but eliminates the need to create a separate user account. When users click on the Qrius logo on any news site, they can log in using Facebook, Twitter and Google+ ID and news is fed into Taptu – a news reader from Mediafed, which is turn pushes news onto the reader’s mobile or desktop device.MediaFed announced yesterday that it is now opening the Qrius platform to bloggers, which will allow independent bloggers to spread their content to a larger audience and monetize the opportunity.
How it Works:
1. Bloggers paste their RSS feed code into Qrius’s self-service widget generator
2. Qrius creates the code which bloggers can imbed on their blog to add the syndication widget to their site
3. Consumers then can click the Qrius icon to follow their favorite news feeds on any site with the Qrius logo.
4. Consumers sign into Qrius using their existing Facebook, Twitter or Google+ login.
5. In just a click, consumers send their favorite content to Taptu to instantly begin reading their favorite news on any device.
This gives Mediafed the opportunity to tap into the large pool of bloggers and help distribute their content. Mediafed monetizes news feeds to over 200 million consumers from over 2,000 premium publishers in over 55 countries around the globe. It works with over 1,200 advertisers monetizing content for publications such as The New York Times, The Guardian and Le Monde.
Currently Qrius is being used by 2 publishers from India and according to the spokesperson, there are 10 more awaiting approvals. Qruis currently has 150 publishers onboard across the world and is targeting both premium publishers and independent bloggers. This announcement in particular is targeting the blogger community. Qrius for bloggers allows them to instantly add the Qrius widget to their blog to allow consumers to send the feed through social newsreader Taptu, helping increase the distribution spread of their content.
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