This article is a part of the series of articles on "Marketing for Startups" from Srihari Palangala who is the Country Marketing Manager at Adobe India. Read the first two posts in the series- What Startups need to focus on While Marketing
Continuing with the series, this post focuses on Positioning – and how B2B startup ventures might consider thinking about it. In the slide deck below, I have shared my thoughts on B2B positioning:
- What your marketing message should convey
- Whom to target with your messaging
- How to effectively reflect your marketing message and positioning
Do drop in your challenges/thoughts around positioning and marketing your product/services in the comments...
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