How to Position Your Startup for B2B Marketing

1st Apr 2013
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A Direct Hit bulls eye!

This article is a part of the series of articles on "Marketing for Startups" from Srihari Palangala who is the Country Marketing Manager at Adobe India. Read the first two posts in the series- What Startups need to focus on While Marketing

Necessary Elements of Digital Marketing for Startups

Continuing with the series, this post focuses on Positioning – and how B2B startup ventures might consider thinking about it. In the slide deck below, I have shared my thoughts on B2B positioning:

- What your marketing message should convey

- Whom to target with your messaging

- How to effectively reflect your marketing message and positioning

Do drop in your challenges/thoughts around positioning and marketing your product/services in the comments...

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