If you’d like to improve the ‘look’ of your house, Mozaic can help make a difference

By Sanket Sheth|30th May 2013
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Shilpa
When Shilpa Gupta entered the area of product design and artefacts for decors, she found a lacuna in the industry. All architects and interior designers had to brook with the readymade accessories and items, a discernible shortcoming to what could be their own USP. She decided to bridge this gap with her own venture, Mozaic.

Shilpa is a designer by passion and has a formal degree in commerce from Narsee Monjee college Mumbai. She has earlier worked with Taj Group of Hotels and Travel Corporation of India on their marketing side. Launched in June 2010, Mozaic is housed in a beautiful bungalow– at Bandra in suburban Mumbai. And Shilpa claims, it was serendipity that she didn’t have to scout for clients as aggressively as other startups have to. She counts herself among the minority of entrepreneurs who had a smooth journey. Mozaic, she claims, is a ‘one stop shop’ for interior design and lifestyle solutions, and covers everything from furniture and lights to wall treatments, accessories, as well as serious art. Mozaic can also customize spaces and individual art pieces according to the requirement of clients.

According to Shilpa, Mozaic’s greatest strengths lies in their ability to offer customized design. Designs can be customized to suit different requirements depending on the clients’ space and needs. Her studio at Bandra provides a preview of what Mozaic does. Every nook and corner of the place has vases, table lamps, accent chairs, bowls, chandeliers all brightly hung in bedroom, den or living area to give an idea of how it would actually look. Another area that Mozaic is good at is redesigning. “After 4 – 5 years of living in a house, residents want a change. But in cases where a full-fledged renovation is not possible, we try to apply solutions that give customers a new frangled experience. Our solutions are low in cost and high in design and quality,” claims Shilpa.

Shilpa has worked with leading architects in Mumbai -- like Netarwala, Talati and Panthaky -- and helped them create customized solutions for the residences that they have been involved with. She reveals her designing mantra, “At Mozaic, we lay much emphasis on colour – and all our accessories including the glassware are sourced accordingly.” Be it traditional chandeliers, floor lamps, dinner sets, glasses or platters -- colour plays a very important part. Shilpa recently launched her new range of furniture, line of artefacts and tableware aptly titled 'Retro Twist' where classic shapes and forms have been given unusual modern finishes and colours.

Despite her rich experience in marketing, Shilpa relies on word of mouth and referrals as the only marketing strategy. “Our products and satisfied clients speak for us. Infact, we didn’t even advertise in the infant stage of our venture,” shares Shilpa.

A bootstrapped venture, Mozaic has managed to break even. Most of the furniture is designed in-house, which helps her keep the cost low, says Shilpa. Apart from Mumbai, Moziac also supplies its products to other metropolitan cities . However, Shilpa is in no hurry to expand and would rather that they are known for their work.

Shilpa leads a team of 100-plus people that comprise of strategists, designers and other. “I wish to see Mozaic creating a niche market of its own. A designer house that is lodestar in the field of designing and interior decoration,” says Shilpa.

Website: http://mozaicthestore.com/

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