Poshvine was started about 18 months ago by the husband-wife duo of Richik Nandi and Garima Satija as an offering to discover premium dining and culinary experiences. They gained some traction in Bangalore, raised a seed round from Myfirstcheque and then expanded into other geographies.
Having been in the space for a considerable amount of time, the duo have realized some needs and have shifted to a model that'll be marketplace for curated experiences. PoshVine is now a marketplace to offer, discover and easily book interesting things to do – ranging from insider access at the best restaurants and off-the-eaten-track food safaris to memorable glamping experiences and heritage explorations.
One can reserve experiences using both Online Payment and Cash-in-Advance, avail of pricing advantages and complimentary specials, customize them and also request for personalization.
“Our goal is to build the largest online platform of in-destination activities, so that you always find something awesome to do. We really want to capture the character of a city, understand its pulse and provide relevant recommendations of experiences to our users. In a way, we are striving to become more of a personal concierge for your social life,” they say about the vision.
The experiences are interesting:
Wine tasting over a progressive dining walk, or a baking masterclass with a celebrity chef, a dinner with your loved one in a 5000-year old well, or, enjoying a special qawaali session on a sufi trail.
Over time, we've seen players like Tushky, Travspire, etc. banking on experiences to grab the pie. And with customers becoming more savvy, people are on the hunt for unique experiences. Poshvine has also undergone a design change and is present in 9 cities now. It has also added to the engagement bit by dedicating a section to popular figures who'll share their favourite activities in the city.