BigRock and .biz launch program to bring more Indian businesses online

BigRock, an Indian domain registrar and web hosting company, today announced that is has joined hands with Neustar to promote .biz as the preferred domain for small businesses in India.Neustar Inc., a provider of real-time information and analysis to the Internet, telecommunications, technology, retail, media and advertising industries, also manages the domain name registry for .biz. Since the launch of .biz in 2001, Neustar has been working to establish .biz as a one-stop solution to help businesses expand their online presence with trust, recognition and optimum levels of business uptime.

As part of this initiative, BigRock and Neustar have outlined an aggressive outreach campaign that includes a series of new television commercials (TVCs), extensive digital outreach, and a complete online presence for businesses that includes a .biz domain, web hosting, hosted email for their .biz domain and Google Adwords coupons worth Rs. 2500, all of which are integrated with an easy-to-use interactive website builder priced at Rs. 199.

Elaborating on the campaign, Bhavin Turakhia, Founder of BigRock said, “Since we launched BigRock a few years ago, we have worked hard to bring home the message of why being online matters to Indian businesses through our unique messaging. For this .biz program we have just launched, we wanted to appeal to a small business owner’s intrinsic pride of ownership in her/his business – which is something we believe connects every single business owner out there, whether big or small. As a business owner myself, I am proud to associate myself with .biz and feel that our tagline for this campaign – ‘.biz – when you are proud of your business’ – adequately captures this emotion. Today, when only one in 20 small businesses in India has an online presence, we feel this message is important to get out there.”

Website: BigRock