Blue Bytes News unveils 5 Senses, a PR performance measurement tool

Blue Bytes News, a news research, monitoring and analysis agency announced the launch of 5 Senses, a comprehensive and affordable PR Performance Measurement Tool. Conceptualized and developed by Blue Bytes News, 5 Senses is designed to help provide ROI measurement and insights through quick and easily decipherable graphs that can be delivered to the clients on a monthly basis. 5 Senses, comprises of comparative ROI and insights which will help the PR professionals showcase their efforts through ROI and gain insights on their own performance. The analysis is delivered through power point presentation, consisting 40 graphs which provide comparison with peers over three preceding months.Incorporated in 2006, Blue Bytes News provides media intelligence and insight to improve effectiveness of communication. It has another tool, ProPR to help media monitoring and analysis.