Creative people have been entrepreneurs in their own way, by pursing their creative dream and taking efforts to make their dream a reality. One reason is because you don’t find many pure play creative jobs in the market. One such similar interest brought together members of Bangalore based Dravida Productions. The love for film-making brought together the 13-member team to pursue their interest in a structured manner. The startup is using new media as the platform to showcase their films and create meaningful films related to issues in the society.
The Dravida team is led by Jubith Namradath, the CEO of the production house. An electronics & communications engineer, Jubith did a normal job for the first two years of his career. While working, a friend asked him to help with script writing for a movie and that chance option changed things for Jubith. His first film was Naalu Mazhapaatakall(2009) that can been seen on YouTube. His first outing was not much of a success but the second film he made Democracy: To Each His Own(2010), a political satire received much critical acclaim and got him recognized in the film circles, says Jubith.The other team members at Dravida are Rajesh Vazhipillil, Gita K Vaidyanathan, Aniruddha Sharma and Jayakrishnan who possess skills in editing, music and cinematography, but above all are interested in movie making. Today Dravida makes short films and documentaries and have an impressive showreel of five films since they started in September last year. To fund their passion of movie making, Dravida also makes advertisements, product videos, public interest movies and other video projects to fund their main interest, explains Jubith. Another way of raising money for the venture is to approach individuals who have an interest in making meaningful cinema and get a group of such individuals together to fund a movie – a kind of crowd-funding exercise, says Jubith.
One of the challenges Jubith says they face is to keep the team together. “Everyone is looking for an opportunity and if they get something that interests them, we cannot stop them from taking it up,” says Jubith matter-of-factly. The latest offering from the production house is Marching Ahead, a documentary on Sainik School Kazhakootam. At present, Dravida releases its movies on their own website and Youtube channel. Going forward, however they have plans to sell DVDs for their movies through both online and offline retail.
Check out the other films made by the production house here:
http://www.youtube.com/watch?v=aHGUu2r-ujY - Up We Go
http://www.youtube.com/watch?v=_QxpeYbnRYA - Lets Assemble
http://www.youtube.com/watch?v=ZdZLUpCX5EQ - First Look
Lets the Lights Sing
4pm on the court
https://www.youtube.com/watch?v=LFxNHXvxpMw - First Look
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