AdIQuity goes the BlackBerry way - offers cash reward for app developers with a $1 million fund

Remember the BlackBerry 10k guarantee? It said that if your paid app makes 10,000 USD, BlackBerry will cut a cheque for another 10,000 USD for the developer. This was a great way to get a lot of people to build apps for the BlackBerry, and to some extent it even worked.

Bangalore-based mobile ad-network AdIQuity has also taken to this method; today they announced the launch of a 1 million USD developer fund. A blog on the company page stated that they have kept aside 1 million USD from their investment money for the benefit of app developers working with them. -AdIQuity developer fund 2013 promotes quality app developers by rewarding quality apps with monetization dollars. To participate in the program, App developers are required to use AdIQuity SDK for monetization. Developers can choose from 3 programs depending upon their requirements and get started right away. We have made sure that there is a program to suit the requirements of each and every developer. We invite large, medium or small developers to participate in these programs and extract maximum benefit out of them.

The programs have been divided based on various eligibility criteria. They are as follows:

• The first program is for developers who have used the AdIQuity SDK for more than 6 months and have made more than 1000 USD in a 3-month time frame. If their app is in the top 10 revenue generating developers using their platforms in the first 3 month, AdIQuity will match their revenue. For e.g. if you earn 10,000 USD with AdIQuity during the first 3 months, you will receive an additional 10,000 USD. If you are ranked between 10 and 20, you get an additional 50% of your revenues; and if your rank is between 20 and 30 you get an additional 25%. If you earn 40,000 USD with AdIQuity in the first 3 months and are ranked between 20 and 30, you can still make an additional 10,000 USD.
• For developers using AdIQuity's N’velope for more than 6 months, AdIQuity offers 100 USD for every 2 million ad requests for the first 3 months. This can be used for as many apps as possible, but there is a restriction - this is a limited offer and will be available only to the first 120 app developers where you earn up to 5,000 USD additional revenue.
• For everyone else, who simply just use the AdIQuity SDK, the company provides them with serving of 1 million impressions to promote your app at no cost to the developer. These 1 millions impressions will be spread over a month and can be targeted to any geography of your choice without any revenue commitment.

Doing too much? 

In a way, I think so. However, given the stiff competition that AdIQuity faces in the mobile ad-network space, it almost becomes necessary for these initiatives. Just last week, AdIQuity announced the launch of AppNow, which would help AdIQuity subscribers to convert their WAP sites to apps. And now this.

This fund is a great reward program for AdIQuity's old time developers, and one of the programs is also aimed at getting new developers on board. Will we see more people adopt AdIQuity as a preferred mobile ad-network in the coming days? We'll keep you posted.

You can register for the program here and click here to know more about the fund. If you wish to subscribe with AdIQuity, click here.