P.V. Narayanamoorthy, a veteran in the field of media planning and advertising effectiveness, has joined as Director at Proof of Performance Data Services (PoP). Moorthy will spearhead the technology based analytics platform which PoP has created for accurate measurement methodology and accountability in the outdoor media business. He will be the key strategic contact for advising corporates about outdoor spends and how efficacy can be maintained and enhanced in outdoor media utilization
Moorthy has already conceptualized and implemented a metric called ‘The Visibility Index’ for PoP which can help in planning of OOH campaigns by making available critical information related to OOH assets including hitherto untracked metrics like visibility distance and time for which a particular asset is visible.Moorthy has more than 35 years experience in Media and Advertising and he has worked with Clarion Advertising, Ogilvy Benson & Mather, RK Swamy, Ulka Advertising and McCann Erickson in the past. His last assignment was with Carat where he worked across the Asia Pacific region spanning 13 countries. He was a member of the regional board with responsibility for new business, strategy, tool development, training and research.