VoxApp, a New Delhi-based mobile surveys startup, has announced that it closed an angel round from a syndicate of investors. The company has developed a platform that will enable brands and research companies to undertake consumer feedback studies for traditional market research studies, such as brand awareness, ad recall studies on the mobile phone.
The funding was led by a syndicate of domestic and foreign investors, including Blume Ventures, Narayanan Shadagopan (MD, Pragati India Fund), Palaash Ventures, Sachin Bhatia (entrepreneur, co-founder - MakeMyTrip), US-based investors Ramesh Haridas (CEO, Parakweet, NY), Vikas Taneja (MD, BCG Boston), and is backed by Sidharth Rao, CEO, Webchutney.
The startup was founded by Madhu Sudhan, formerly Principal at Pragati India Fund with co-founders who have worked in Slideshare and SAP Labs. The company has completed the beta launch of its enterprise product and is working with research agencies in deploying the product. VoxApp will use the funds for further product development.
The key problems that VoxApp addresses are inaccuracy in human collection of responses, turnaround time for nationwide data collection, and enhancing access to the affluent audience that is increasingly found in gated apartments/ offices, out of field surveyor reach.