By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.
Over the past 2 years Big Data has emerged as the most disruptive force in business and commerce. IntelligenceNODE estimates that the Big Data market was worth approximately $2b in 2012 and will grow at a CAGR of 21% during in the next 5 years. However, what is really important is where this growth is going to materialize.
What is the regional story?
Earlier this year, IntelligenceNODE conducted a comprehensive market sizing exercise evaluating Big Data consumption by looking at over 200 countries and examining over 60 economic and social parameters. Currently 76% of Big Data products/services are consumed in the developed markets (North America, Western Europe, Japan, etc.)
However, with the concept of Big Data related products and services catching on, markets are transforming rapidly. The emerging markets slowly but surely are eating into the developed markets' pie with the major share going to emerging Asia (e.g. India, Indonesia) and Africa (e.g. South Africa, Ghana) with annualized growth rates exceeding 45%.
For hyper-growth startups in the emerging markets the reason to pursue the Big Data initiative is to identify customer complaints and issues, new product development, optimizing the marketing mix, or competitive insights in markets where the hidden value is significantly higher than in the developed world.
What is the big deal about Big Data?
Access to Big Data promises to transform customer experience and result in increased revenues, as business leaders discover the true usability of Big Data.
Real-time access to Big Data across every customer touch point will allow organizations to build sophisticated predictive models to maximize revenue through improved personalization. Smart Big Data analytics trigger business rules across platforms to deliver just the right message, at just the right time, in just the right channel.
Appendix 1:
Top 100 countries by Big Data consumption ($m)
Country
2012
2013
2014
2015
1
United States
3,625.3
4,811.1
6,310.8
7,362.0
2
Japan
955.3
1,290.9
1,615.5
1,790.7
3
China
712.8
1,135.8
1,571.2
1,954.5
5
Germany
679.9
906.3
1,135.3
1,259.5
6
United Kingdom
677.2
891.0
1,171.5
1,370.5
4
Korea, Rep.
525.0
691.9
904.0
1,049.9
7
Canada
372.7
492.7
636.4
729.2
8
Australia
344.5
459.0
586.5
664.1
9
France
327.6
448.9
567.5
635.5
10
Netherlands
282.1
371.2
466.4
519.1
11
Brazil
255.4
386.9
515.1
612.0
12
Italy
222.2
321.6
399.0
438.6
13
Russian Federation
183.3
264.8
361.1
442.8
14
India
181.3
465.1
859.7
1,249.4
15
Spain
175.5
244.4
304.8
336.7
16
Switzerland
132.5
177.0
215.6
233.1
17
Turkey
115.8
185.7
259.1
325.1
18
Mexico
112.8
178.3
234.8
275.2
19
Sweden
108.8
143.2
186.1
214.8
20
Poland
88.5
124.2
164.8
195.1
21
Norway
84.6
111.3
141.8
160.1
22
Denmark
83.6
110.0
135.4
147.9
23
Indonesia
79.5
125.7
178.4
232.1
24
Austria
72.6
95.6
121.6
137.1
25
Belgium
71.5
96.5
120.1
132.4
26
Finland
58.7
77.3
99.5
113.7
27
Saudi Arabia
58.4
84.4
108.7
124.2
28
South Africa
50.7
101.8
155.2
196.9
29
New Zealand
47.4
62.3
79.8
90.6
30
Argentina
46.6
66.1
84.6
96.0
31
Ireland
41.8
55.0
70.6
80.3
32
Iran, Islamic Rep.
41.3
73.7
102.6
122.9
33
Hong Kong SAR, China
40.9
55.1
74.0
89.1
34
Israel
38.1
52.9
70.0
82.5
35
Singapore
37.5
50.3
65.5
75.7
36
United Arab Emirates
37.3
51.6
66.5
76.1
37
Thailand
37.3
77.3
127.7
177.8
38
CzechRepublic
35.7
48.0
60.7
68.1
39
Colombia
35.6
56.0
74.3
87.9
40
Malaysia
33.4
46.6
63.5
77.8
41
Greece
29.8
40.8
51.2
56.8
42
Venezuela, RB
29.7
47.7
60.8
68.3
43
Portugal
29.1
41.7
52.3
58.1
44
Chile
28.2
38.5
52.0
62.9
45
Nigeria
24.3
41.7
58.4
71.6
46
Philippines
23.7
41.0
58.4
72.5
47
Egypt, Arab Rep.
22.7
35.8
47.6
56.7
48
Hungary
21.3
29.5
38.4
44.5
49
Pakistan
20.4
71.3
107.0
160.5
50
Romania
19.9
30.5
40.5
47.9
51
Peru
19.5
33.3
48.4
62.1
52
Ukraine
19.1
29.5
39.7
47.9
53
Algeria
17.6
27.3
36.8
43.8
54
Kazakhstan
17.5
23.0
31.9
40.0
55
Kuwait
17.1
22.6
28.3
31.3
56
Qatar
16.7
22.0
29.0
34.1
57
Vietnam
13.6
21.9
30.1
36.9
58
SlovakRepublic
11.9
16.4
21.5
25.1
59
Iraq
11.1
26.8
40.8
50.9
60
Bangladesh
10.5
43.1
64.7
97.0
61
Angola
10.0
18.8
26.0
31.0
62
Croatia
9.5
12.6
16.3
18.9
63
Luxembourg
9.3
12.2
15.6
17.6
64
Bulgaria
9.2
13.4
17.7
20.8
65
Morocco
8.9
13.4
18.1
22.0
66
Slovenia
8.0
11.1
14.1
15.9
67
Cyprus
7.8
11.1
14.0
15.7
68
Oman
7.5
10.1
12.7
14.2
69
Ecuador
7.4
13.0
19.1
24.3
70
Libya
7.2
15.4
24.9
33.1
71
Lithuania
7.1
9.8
13.1
15.5
72
Costa Rica
6.3
9.5
12.8
15.4
73
Azerbaijan
6.2
9.1
12.5
15.4
74
Dominican Republic
6.0
9.7
13.2
15.9
75
Iceland
5.7
7.5
9.8
11.3
76
Sri Lanka
5.6
12.5
20.9
28.6
77
Belarus
5.5
8.0
10.6
12.5
78
Panama
5.4
8.5
11.8
14.7
79
Uruguay
5.3
7.7
10.4
12.6
80
Guatemala
5.2
15.3
23.0
34.5
81
Estonia
5.2
7.0
9.2
10.8
82
Tunisia
4.8
7.0
10.2
12.7
83
Myanmar
4.6
13.2
17.9
21.6
84
Latvia
4.5
6.0
8.0
9.4
85
Uzbekistan
4.4
6.4
8.8
10.8
86
Sudan
4.4
7.0
10.2
12.7
87
Lebanon
4.4
6.0
8.0
9.6
88
Kenya
4.2
7.0
10.2
12.7
89
Serbia
4.1
6.5
8.6
10.3
90
Malta
4.0
5.4
7.0
8.1
91
Ghana
3.7
7.0
10.2
12.7
92
Ethiopia
3.6
7.0
10.2
12.7
93
Jordan
3.4
5.0
6.8
8.3
94
Yemen, Rep.
3.1
7.2
12.5
17.7
95
Bahrain
3.0
3.9
5.0
5.6
96
Turkmenistan
2.8
8.6
17.7
27.3
97
Bolivia
2.7
4.1
5.6
6.7
98
Trinidad and Tobago
2.6
3.6
4.7
5.6
99
El Salvador
2.5
5.8
10.0
14.1
100
Paraguay
2.5
4.6
6.8
8.7
About IntelligenceNODE
IntelligenceNODE is a Big Data analytics firm with operations in Mumbai, London and Sofia, servicing both traditional and digital commerce space, providing structured and unstructured data analytics.
