Micromax gets the right match for its 'nothing like anything' branding with Hugh Jackman
Sunday October 20, 2013,
3 min Read
Micromax has done many things for its consumers which are aligned to its nothing like anything tagline. Be it the first 30-day battery standby phone, the affordable handsets which made Indians connect, or the smartphones which don’t cost you a bomb. They have often pleasantly surprised the Indian consumers and the industry. But, yesterday, they took the whole world by surprise, by appointing Hugh Jackman, one of the most famous international celebrities and the sexiest man alive as named by many magazines, as their brand ambassador.
Brands in India are almost always lusting over Indian celebrities, mainly actors and cricketers, because of their mass appeal and the connect with the audience. By having Hugh Jackman promoting its products, Micromax will not just be a league apart but will surely make the buzz in the international markets too.
Shubhodip Pal, Chief Marketing Officer, Micromax said, “We are very excited to welcome Hugh Jackman in the Micromax family as he truly embodies the aspirational, reinventing and fearless persona of the brand Micromax. As we look to expand our footprint across the globe in various international markets, the association with the Hugh Jackman is an ideal partnership for us to connect with audiences as he is the leading name in the entertainment industry in the world.”
Talking about the association with Micromax, Hugh Jackman said, “I am extremely thrilled and honored to be part of the Micromax family. I am a huge lover of India as it is one of the most exciting countries in the world and we also share our love for cricket. Phones are genuinely time-saving devices that can help you live a better life while juggling around with different situations. The new Canvas phone from Micromax is a leap in innovation with great sense of fun and amazing features that helps me balance my work with all the different roles that I play in my everyday life.”
The company started as an IT software company in the year 2000 working on embedded platforms. Entering the mobile handset business in 2008, it became one of the largest Indian domestic mobile handsets company by 2010 by offering affordable innovations. The brand’s product portfolio embraces more than 60 models today, ranging from feature rich, dual – SIM phones, 3G Android smartphones, tablets, LED televisions and data cards. It has a presence in more than 560 districts through 125,000 retail outlets in India and has sales presence spread across Bangladesh, Sri Lanka and Nepal. With the launch of Canvas Turbo, Micromax is looking to revolutionize the smartphone experience for the users, and reinforcing its promise of democratizing technologies for the masses.
The company, known for expanding horizons for a wide segment of Indians consumers, will be expanding its own boundaries to the international markets with this association.