Three words for entrepreneurs – B. Parameshwar Babu, Founder, PPP Group of Companies

• Goal, confidence, and comeback. These are the three words that B. Parameshwar Babu, Founder of PPP Group of Companies, emphasises as the most important for new entrepreneurs.Goal - The first thing for an entrepreneur is to have a goal, and then to start working towards the goal. You don’t have to spend a huge amount of money to work on your initial goals. You might work in a garage, that’s not a problem.
• Confidence - Once you are confident that you are producing something of value, it’s time to go out; take it to the people outside. That’s the second step that you need to do.
• Comeback - The third step is often the most difficult. To sustain and persevere is always going to be challenging. When you have good revenues initially, keep control on your costs; do not get carried away. For young entrepreneurs, initial success or initial failure, both are extreme dangers, I would say. After the first 2 years, I had phenomenal success, but that created a sense of complacency; and again I had to bounce back. Be prepared at any point of life to go into ‘Vanavasam’ in the sense that there would be a period of silence where you are not getting the respect, and yet you have to be bold and tell yourself, I would go to a forest and stay away and work towards my goal. Then make a comeback. That is the kind of attitude I think that actually creates entrepreneurs who are of long-term, and those who fall down often yet come back. That’s the third and most important thing.

Param

“I created my first java-based proxy server named, PPPSHAR that laid the foundation for the growth of my company in 1997. PPPshar was ranked #1 amongst top 10 networking applications of the world by CNN,” narrates Param, in his LinkedIn page.

In the accompanying playlist, you can hear Param describe one of his recent products, an app called ‘Tracker’ for enterprises, to assemble phone call history of the field force.