Haptik, the Whatsapp for customer support raises $1 million from Kalaari Capital
Haptik Inc is a Mumbai and US based startup that has developed a mobile consumer help messenger app. The company has today announced that it has closed a $1 million first round of equity financing from Kalaari Capital. The funds will primarily be used for scaling the app across India, building the chat operations center, and developing new product features that continue to change the way consumers get help for products and services.
Haptik is a mobile messaging platform which enables users to get help from experts for various products and services. Using the iOS or Android app, users can send a query related to any company and a domain expert gets back to you within 4 minutes. Haptik was launched in India in April 2014. The company has been founded by Aakrit Vaish and Swapan Rajdev and was also one of YourStory's MobileSparks (read their story).
“We are thrilled to have Kalaari Capital as our first investor partner in what we see is still only the start of a long journey. We have seen overwhelming response for the service since launching in April, and now we just need to get it out in front of as many people as possible. And for that we see Kalaari as a great fit given their wealth of experience building consumer internet and mobile companies in India,” says Aakrit.
Haptik enables users to get help for products and services using messaging as a communication channel. The company has an in house team of
experts who get back to users with any information regarding 180 companies across 12 categories such as Telecom, Electronics, Banking, E-commerce, and more. The average response time is under 4 minutes. Aakrit tells us that the app was recently featured by Google under the “Get
Things Done” category. The revenue model of the company is to enable brands and services to plug into the platform and directly engage with their users.
“Messaging is one of the fastest growing communication channels in history, given its convenient asynchronous nature. Combine that with the fact that the current means of getting help via phone and online are cumbersome and often frustrating, we believe the Haptik messaging
concierge solution could revolutionize the way we look at customer service. The service could eventually evolve into a full blown mobile personal assistant across products, services and geographies”, said Rajesh Raju, Managing Director at Kalaari Capital. The app has crossed 500,000 messages processed on the platform and been rated over 1,500 times with an average rating of 4.5/5 (Play store puts the no. of downloads figure between 10,000-50,000).