[Photo Sparks] Going for scale: outdoor advertising for startups!
In the earlier 17 posts, we brought you creative photographs from an art fair, music festival, telecom expo, art museum, mobile showcase, math museum, social hackathon, bookstore, co-working space, sensorium, lantern festival and computer museum. In this photo essay, we showcase outdoor ads of startups. Make YourStory’s PhotoSparks your regular source of photographs that celebrate creativity and innovation!
Online advertising and viral marketing work well for startups in digital space, especially to target early adopters. But if you want to scale up and reach the mass market, you have to go to where the masses are – through traditional and outdoor media. World Cup TV ads can cost a fortune, so a number of startups are leveraging outdoor ads. Airports and bus stops are good venues to target consumers of different SEC groups, and so are taxis and autorickshaws – as well as your own car, as these examples below show! Scooter ads, anyone? :-)
In the coming editions of PhotoSparks, we will be showcasing creative T-shirts and even cool business cards of startups! Got examples and pics to share? Email us at PhotoSparks@YourStory.com!