Driven by e-commerce expansion, this services administration startup raised Rs 3.84 Cr funding
Due to the increasing popularity of online trade and expansion of e-commerce services which has opened floodgates providing access to millions of new consumers at deep corners of the country, the warranty services delivery challenge has become even more astounding. There's more than just the demand for delivery boys and logistics requirements. Delhi-based Infinity Assurance Solutions specializes in Service Administration including Manufacturer Warranty and creating & managing warranty products. The company has raised INR 3.84 Cr funding from Indian Angel Network (IAN).
The round was led by Mr. Vishal Lalani (Managing Director – Indication Instruments Limited) and Mr. Ajai Chowdhry, Founder, HCL.
Customer service & Infinity Assurance
Customer service needs are going through a dynamic change and Infinity Assurance Solutions is looking at providing a way out through its services. Infinity Assurance Solutions was co-founded by Rajesh Kumar Goel and Puneet Gargya. The company aims to address the increasing problem of warranty management in the country for manufacturers, retailers as well as customers in a unique and cost effective manner for all brands of Consumer Electronics, Brown & White goods, Mobile Phones, Laptops, Tablets, Printers, Copiers, Projectors etc. Infinity Assurance Solutions adds value to the consumer through various segments such as providing service delivery through manufacturer authorised service centres which assure the consumer of genuine parts.
Ajai Chowdhry , IAN Director and Lead Investor says,
Infinity Assurance Solutions has come at a time when the customers’ dependence on the e-retail channels is increasing exponentially. He believes that Infinity Assurance Solutions has the potential to address this gap in this customer-oriented sector.
In-house brand 'Infyshield'
The company has its own in-house brand, InfyShield which is sold to the end consumers through Retailers as well as eCommerce marketplaces. Infinity Assurance Solutions will be offering Theft and Burglary Protection to mobility and personal devices very soon under their InfyShield umbrella and this investment will strengthen the research and development for the same.
According to Vishal Lalani, lead IAN investor and Director in Infinity Assurance Solutions, Rajesh and Puneet make an excellent team which not only has ample experience in the domain but is also extremely well-versed with the industry and is agile enough to understand the challenges and make alterations. He believes that Infinity Assurance Solutions has a globally scalable model with a local relevance.
Infinity Assurance Solutions has been expanding its geographical coverage with reaching out to the general trade by enhancing its distribution capabilities across the country and has already acquired distributors to sell its InfyShield products. Infinity Assurance Solution has been incubated under the mentorship of Aegis Centre for Entrepreneurship led by Mr. Sanjeev Kakar; co-founder of RT Outsourcing Services which was India’s largest after-market-services company for technology products.
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