Simplify360 and Manthan brings the combined power of consumer behavior and social data to retail industry
Social business intelligence platform Simplify360 has partnered with retail analytics company Manthan, to build a digital CRM and Intelligence solution for the retail Industry.
Manthan's analytics-enabled business applications, analytics platforms and solutions help industries to analyze the data-to-result path, take guided decisions and execute these decisions real-time. The company primarily uses big data, mobility and cloud computing.
The partnership and the integration
Following the partnership, Simplify360 has integrated with Customer360 - Manthan’s signature Customer Analytics Platform. The new solution enables retailers to complement consumer behavior data with social data and gives 360-degree customer intelligence. Retailers will be able to draw upon actionable customer intelligence across all channels of communications.
Simplify360 helps in listening to the social buzz, filtering the noise and building a highly relevant social stream. The stream can be about the brand, competition or the trending industry topic. The data is collected, processed and profiled at the author level. This profiled data is then merged to the internal customer data, thus providing a unified customer profile.
The customer data which sits in the customer intelligence framework of Manthan is enriched with the natural customer voice which is captured in the online space. Customer360 then enables retailers to build their communications strategy, and then implement and measure the performance of their activities in a seamless way.
The problem and the solution
Retailers have very limited customer data and most of the data is limited to phone number, email ids and transaction history. This is a big issue for retailers who are facing e-commerce competitors with access to rich customer data. The Manthan-Simplify360 partnership addresses this problem and enriches the customer data using the social trail of the customer. It allows retailers to:
- Build marketing and product strategy based on customer intelligence
- Run highly targeted ads and gain better ROI
- Run campaigns to highly focused consumer segments
Neil Barman, Vice President and Head of Alliance of Simplify360 believes that business for retailers starts and ends with the customer, and lack of an intelligent data and analytics practice is hurting their businesses. He says,
“With this partnership we can combine a huge data source with a strong analytics practice to establish a complete customer centric approach.”
Over 200 brands including ITC Foods, Mahindra Retail, Toyota, Yamaha, Viacom18, Star TV, Bacardi, and Spar Hypermarket use Simply360 services.