SVG Media today announced that it is merging Komli Media’s India media business and global brand rights with itself. Together, the company claims to have a combined share of 60% of digital ad-tech spends in India, and a reach of over 150 million Indian Internet users across all screens. This merger marks a big instance of industry consolidation in recent years, creating a large independent mobile reach for advertisers in India and SEAsia.
Under the terms of the deal, Komli India will function independently alongside the existing SVG Media group businesses: Tyroo Technologies, DGM, and SeventyNine; while SVG Media will serve as an umbrella company. SVG Media through its operating brands will now have operations in India, Indonesia, Middle East, Singapore, Japan, Beijing and Australia. The group works with a large group of online commerce, mobile first and consumer brands in the region; driving reach and performance to them through it products such as Product Listing Ads, Affiliate Marketing, Dynamic Re-Targeting, Video and Native Ads and Social. More than 75% of SVG Media’s business is now coming from mobile.
SVG Media, a Smile Vun Group company is an Indian digital media network which started India operations in 2006 and claims to have more than 100 million unique visitors. And Komli Media is a media ad-technology company with cross-device solutions across display, social, and video for marketers, agencies and publishers. Headquartered in Mumbai, Komli Media has 250 employees across 12 offices in India, Southeast Asia, Australia, and New Zealand. It is venture backed by investors such as Norwest Venture Partners, Nexus Venture Partners, Helion Venture Partners, Draper Fisher Jurvetson, and Peepul Capital. (see SVG's previous acquisitions)
Manish Vij, Founder and CEO, SVG Media said, “At SVG Media, we are determined to deliver to our advertisers a comprehensive suite of digital marketing products. Our vision is to be the most valued digital marketing platform for the high growth Asian mobile commerce industry. With Komli’s addition, our advertisers will also get highest reach in Social Media. We are working hard to be the first billion dollar digital marketing platform from India.”
As a combined entity, the new SVG Media group’s consolidated India revenues stand at over US$50 million. RevX, the mobile remarketing unit recently spun out of Komli Media expanding from India to global markets, will continue to operate as a standalone company that is unrelated to this merger.
Amar Goel, Founder and CEO Komli Media said, “Joining hands with India’s largest digital marketing platform allows both of us to combine our best strengths to create unprecedented value for our customers. All of us at Komli India are excited to be a part of the SVG Media group and look forward to further consolidating our leadership in India.”