Snapdeal will now market Uttarakhand's handicraft and handloom products

17th Oct 2015
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The Uttarakhand government entered into an agreement with online shopping platform Snapdeal to market state's handicraft and handloom products, a move which would give a major boost to sale of local products. The agreement was formalised between Uttarakhand Handloom and Handicraft Development Council (UHHDC) and Snapdeal in the presence of state small scale industries Minister Harish Chandra Durgapal and and a host of senior officials.


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UHHDC is a state government agency set up to promote items manufactured by local artisans, handloom weavers and small entrepreneurs engaged in the sector. The council has emporiums in Chamoli, Pauri, Almora, Haridwar and Dehradun for handloom and handicraft products of the state. Around 100 popular handloom and handicraft products unique to Uttarakhand under the brand name Himadri have been cleared for sale through Snapdeal in the first phase, out of which 64 are currently available online, Durgapal told reporters soon after the agreement was finalised.

The remaining handloom and handicraft products of the state will also be made available online soon, he said adding it will be a major boost in terms of marketing for small entrepreneurs and their products. Snapdeal senior vice president Vishal Chaddha expressed hope that small entrepreneurs will benefit immensely from the arrangement.

Image Credit: Shutterstock


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