Twigly raises $200K seed funding from Traxcn Labs and others angel investors

3rd Nov 2015
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Curated food marketplace startup, Twigly, has raised seed funding of USD 2,00,000 from Tracxn Labs and a clutch of angel investors. The angel investors include Amit Gupta (Co-founder, Inmobi), Aloke Bajpai (Founder of Ixigo), founders of Delhivery, Ashish Kumar (founder of Staybees and Techriti), and partners and employees of SAIF Partners.


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Twigly said it is trying to break existing models by providing nutritive food, prepared with fresh and quality ingredients to a delivery-only format. It said it serves food with quality ingredients in the offline QSRs (Quick Service Restaurants) and the fine dining restaurants market, at a 20-30 per cent lower price point.

"We aim to be the next Yum Brands equivalent in the emerging food-tech world. Our model is comparatively very asset light, as we only invest in capacity building of products for which we believe we can do a better job. For other items, we act like a curated marketplace," Co-founder of Twigly, Sonal Minhas said.

"The next generation of e-commerce companies have well- rounded teams that are better equipped to take on traditional players in the food space. We believe that in the next 5-7 years, there will be 15-20 large food tech brands in India providing quality meals to busy Indians," Neha Singh of Tracxn said. The Gurgaon-based company has accumulated a base of over 500 customers in its one month of operations so far.

Image Credit : Shutterstock


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