By 2018, the number of Internet users in rural India is projected to reach 280 million, a high jump from 60 million in June 2014. Are Internet companies and tech startups positioned to grab this expanding market? What are the challenges faced by Internet companies to go multi-lingual?
In the next half a decade, experts predict there will be an increased focus by the corporates on local language strategy. Already, global giants like Google, Facebook, and Amazon are investing heavily to capture this new consumer segment. As a result, it is expected that there will be a huge spend on local language content and Ads.
To deliberate on these and related issues, YourStory brings the first-ever Indian Language Digital Festival, Bhasha, in New Delhi on March 11. This one-of-a-kind festival is supported by the Ministry of Culture, Government of India. Dr Mahesh Sharma, Minister for Culture, will be the chief guest.
With its mission to bridge the digital gap between India and Bharat, YourStory is pioneering the move by being available in 12 Indian local languages, besides English.
The day-long festival will include engaging talks and conversations around the need for Internet companies to go multi-lingual and lay the foundation for a truly inclusive local language Internet in India.
Our high profile speakers from path-breaking startups and companies like Google, Xiaomi, Micromax, Babajobs, Pratham Books, Reverie Language Technologies, Radio Mirchi, and more will share their local language strategy, while our language experts, policy makers, academicians, and authors will throw light on how digital democratization can be brought about by languages as a unifying force.
There will be performances by well-know Mumbai group Maati-Baani, who are attempting to transcend the barriers of language through the digital space.
If you are thinking of going multi-lingual then this Bhasha festival is for you.