Creating a website is not even half the process of web marketing. The real deal is bringing traffic to your site. If you own a website, you probably know the importance of web traffic. It is crucial for internet marketers to harvest web traffic, because without it, there would be no increase in sales. In the age of the Internet, if the website of the company attracts no traffic, there is a good chance that the company will crash and burn soon.
If you have a website or if you’re planning to have one, the first and foremost thing you should know is about search engine optimisation (SEO). On-page SEO means optimising your website to be more user-friendly and allowing the search engine bots to learn your site, whereas off-page SEO techniques refer to the techniques used to improve the position of a website in the search results of search engines. Here are some tips to help you boost your web traffic.
Post interesting content
This is the most crucial step to rank your website better in search engine searches. Keep your headings catchy and your content needs to be excellent. The length of the content should be limited, and your paragraphs should be kept to the point to prevent readers from getting bored. Write content for your website often, and include a comment section to get audience reviews.
Use social media extensively
Everyone today is very active on social media, and using this is the best way of generating web traffic. Create a Facebook page for your blog, and ask your visitors to like the page. Also create Twitter and Google Plus pages, and be sure to share your content on these platforms every day. Your content should be fun and engaging. You can try link-baiting your audience by arousing curiosity through your social media posts. Also remember to include social media sharing buttons on your website posts.
Include posts from guest writers
Guest writers are external writers who write articles for your website. Having articles from guest bloggers and writers can tremendously boost your traffic when these writers share their pieces with their friends.
Quora is a source of free and high-quality traffic. Search for questions related to your blog and answer them honestly. Provide links from your website in the middle or the end of the answer and see the traffic pour in. If you are a credible writer, Quora will give you a good amount of traffic.
Create an email list
Create an email list for your blog, and use an email auto responder like MailChimp or GetResponse to email your subscribers. Also give promotional offers or incentives like eBooks, coupons codes, etc.
Run ad campaigns
Running ad campaigns does burn a little hole in your pocket, but it is worth it. Running Google Ads and Facebook Ads can bring in tons of traffic to your website. The more money invested in your website, the more traffic your website gets.
Use long tail keywords
These are the three or four-word phrases related to your website niche. Long tail keywords are useful because even if visitors search for a highly accurate term, the probability of them landing on your site becomes high. Hence, using long tail keywords is helpful for SEO.
Upload videos linking to your website
Upload videos related to your site on video uploading sites like YouTube and Dailymotion, and make sure to include your site link in the description.
Improve your website’s loading time
The time people spend on your site directly depends on the loading time of your pages. Studies show that around 47% of consumers expect a site to finish loading in 2 seconds. To ensure that your website loads fast, avoid using extra and unnecessary plugins. Compress images before uploading to your site. Also make sure to use a good hosting service.
Create backlinks for your website
One of the most vital off-page SEO techniques is to create links to other content on your website. Comment sensibly on others blogs and include a link to a relatable post from your website into your comments. Write on sites like Hubpages and Squidoo, and provide a link back to your site. You can also create an account on similar forums like your own website, and participate actively in the discussions there. Include your website link in your signature.
Once you start generating significant traffic, don’t get complacent. Continue to maintain it properly and keep it user-friendly. Reply to your visitors and give them more reasons to stay on your site. So follow these small tips and expect to see traffic rolling into your site!
(Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of YourStory)