Flipkart launches Fliptech and Hobby Hub to help customers make more informed purchases

To stay ahead in the e-commerce game and in order to ramp up its services, Flipkart has today launched a curated product guide called Fliptech, to help its customers make informed purchases.

This outlines content across the categories of Electronics, Fashion, Mobiles and Home.

Fliptech is a complete gadget guide covering latest launches from cameras to laptops. With this feature, customers can check all the recommendations for a product and see the best buy for the day. With this latest addition, Flipkart’s objective is to help customers discover relevant products and decode high-value purchases and also encourage adoption of online commerce.

Additionally, in an attempt to familiarise and engage with customers across various products of interest, Flipkart introduced ‘Hobby Hub’. It will help customers learn more about their interests, likes and hobbies and will direct them to make purchases based on their preferences. 

The customer-friendly Hobby Hub allows customers to deep-dive into a hobby of their choice. Showcasing the different facets of each hobby (eg: photography broken down into wildlife, food, people and nature), Hobby Hub simplifies purchases based on one's hobby and directs them to the best deals on the must-have products.

Adarsh Menon – VP, Electronics and Auto said, “Studying the customer-buying patterns, we observed that more than 50 percent buyers believe in background research before finalising on a product, and this trend is across all categories. With these two new features, Flipkart aims to offer an end-to-end shopping experience right from discovering content to check-out.”

Fliptech and Hobby Hub is currently operational and can be located under the store section on Android and iOS across app and website. 

There have been quite a number of changes at Flipkart after Binny Bansal took over as CEO. The e-commerce business, which heavily relies on discounting and luring customers, strengthened its logistics business and had also said that if its other categories did not turn profitable, they will be shut down in the next six months. Recently, it shut down Ping, a social commerce feature that allowed users to interact in real time and decide better. Notably, it had also shut down Nearbuy, its groceries delivery app after piloting it for six months. 

Its payment gateway PayZippy, which was launched in July 2013, shut down in August 2014. Flipkart also stopped the sale of its e-books in December 2015. 

The e-commerce pioneer, after facing a series of markdowns,, recently received a mark-up from Fidelity Rutland Square Trust II, a mutual fund investor in Flipkart. On the other hand, the firm again faced a markdown from T Rowe Price and now stands at a valuation of around $10 billion.