What does it take to build successful products in emerging markets?
This is one key question that everyone in the startup ecosystem is trying to answer, especially as the Indian startup ecosystem continues to grow and new products make their debut in the market. This, in turn, is making product managers the one of most sought-after people in the ecosystem.
Here is your chance to find the answer directly from industry experts this Saturday (August 27), at The Paul in Bangalore. Learn how you can build winning products from industry leaders like Kapil Khosla, Senior Product Manager, Twitter; Ashwin Venkatraman, Chief Operating Officer, Furlenco; Varun Jain, Ex- Product Lead, Myntra; and Vishrut Shukla, Senior Product Manager, Zivame. Through talks and panel discussions, the three-hour long event will delve deeper into the product management landscape in India, the dos and don’ts of building products, and what does a product management role in startups, or even in large corporates entail.
Kapil Khosla, Ashwin Venkatraman, Varun Jain, and Vishrut Shukla will help you understand aspects such as the role of product managers in India, and how the Indian product ecosystem is evolving – do product managers build local features, do they work on adapting features to local markets, or do they work on developing a part of global product feature? They will also explore how the role of a product manager is different in developed markets vis-à-vis emerging markets such as India. A key element of the talks will be to discuss what established companies like Google, Facebook and Twitter look for while hiring product managers, and why a tech background may not be necessary, but is a great place to start for those who want to switch to such roles.
It has been observed that product managers and product development teams face a lot of dilemma while developing new products. The symposium will help participants navigate through these situations. It will help answer questions such as: What features should be prioritised while launching a product? What should be the key metrics for tracking the success or failure of the features and how quickly can one figure that out? What are the key considerations while evaluating features and adding them to the roadmap especially in cases where customer requirements vary drastically and the product caters to a wide audience?
The discussions will also deliberate on aspects such as the career path for a product manager in an Indian product company, the major differences between B2C and B2B product management, and the common mistakes and issues that product managers face in the early stage of their careers, among others.
Organised by UpGrad, the event also includes an interesting workshop and interactive sessions that will enable participants to understand how to make the transition into product management, while also assessing their current capabilities, and how they can improve their skill sets in order to be better suited for a product management role. Experts will share tips on aspects such as resumé-writing and interview preparation.
The event will enable aspiring, budding as well as established product managers to discover resources and learning programs to hone their skills and be market-ready.
UpGrad had organised a similar event on Product Management in May this year, which saw more than 700 professionals registering. The success of the earlier event has prompted UpGrad to return with the second event. In previous editions, it hosted industry leaders like Ankur Sharma, Director –Products, Goibibo; Sanket Gupta, Program Manager, Google; Anish Tripathi, AVP – Product Design, Bookmyshow; and Manish Jethani, Head -Consumer Products, Grofers.
Date: August 27, 2016
Venue: The Paul, Domlur, Bangalore
Time: 4 pm – 7 pm
4 pm – Panel discussion
Building winning products in emerging markets
5 pm - Workshop
Tips and hacks on cracking a product management Interview
6 pm- Networking session
Tea / coffee and networking