Apple launch event for iPhone 7, iPhone 7 Plus, Apple Watch Series 2 and AirPod - as it happenedAlok Soni
Hopes were really high after Tim Cooks's recent visit to India - one of the fastest
growing markets in the world for Apple. But the exclusion of India
from the list of countries where iPhone 7 and iPhone 7 Plus will be
launched this week comes as a disappointment.
Siya is performing on 'the Greatest' now.
Order for iPhone 7 and iPhone 7 plus starts September 9.
Shipping starts one week later. India not included in the list of
countries where iPhone 7 and iPhone 7 Plus is launching this
Two high-efficiency cores by Apple designed perfomance
controller. In addition, 50 percent faster than A9 graphics
A10 fusion Chip-
- 64 bit, 4 core CPU
- 40% faster than A9
- Felica technology to be included to roll out Apple Payin October.
- Transit in Apple maps to be launched in October
00:04 Apple Pay
Over 90 percent of wireless transaction in US took place through Apple
Beats Solo3 wireless and Powerbeats3 wireless using W1 chip (by
One touch connect with all Apple devices
00:00 Apple Airpod features
- W 1 chip - reliable connection
- IR sensors to detect when airpods are in your ear
- Motion sensors
- Voice acclerometers
- 25 hours of battery life
- Intellgent connections to all your apple devices
Wireless Apple Airpods
23:57 Why remove the analog jack?
- Because of courage
- Single purpose analog connector doesn't make sense inthe space crunch
- Quality of sound
23:56 Ear pods
- Digital audio
- Power and control
- 900 lightning connector devices across the world
- Move on to lightning connector
- Lightning to mini phono adapter to be included in alliPhone 7 boxes
23:54 Speakers in iPhone 7 and iPhone 7 Plus
- Stereo speakers - for the first time
- One on top and one on bottom
- Twice the volume of iPhone 6 and 6 Plus
Head of Design, Instagram - Ian Spalter is on stage now
23:50 Retina HD display in iPhone 7 and iPhone 7 Plus
25 percent brighter display
Wide colour gamut
Live preview of this feature available on iPhone 7 Plus
One more use of camera - something challenging and big breakthrough.
Shallow depth of field with pin sharp focus and bokeh similar to
that of DSLR/high achievable with the clicked photos using machine
- Digital zoom up to 10x
- Ooptical zoom up to 2x
23:43 iPhone Plus camera
Wide angle and Telephoto - with two lenses - featuring in iPhone
- 12 MP camera
- Quad LED true tone flash
- RAW camera API
- Wide colour capture API
- 7MP FaceTime HD camera in the front
- Water and dust resistant
- Optimcal image stabilisation 3x times
- Six elements lens
- Better flash
- High speed sensor
- Image signal processor - noise reduction, tone mapping,and more. iSP more than 100 million processing points in
- less than 25 milliseconds
23:34 iPhone features
- Jet-black gloss finish
- Available in Gold, Silver and Rose Gold
- Home Button used for Multitasking, Siri,Accessibility, Touch ID, Reachability, Apple
- Pay, Force sensitive
Phillip Schiller - SVP Worldwide marketing, Apple is on stage
23:31 iPhone 7 looks
- Alumunium body
- High gloss black finish
- Protective oxide layer
- Single component dye
- Superior high shine
- Most singular and most evolved representation of thisdesign
23:28 iPhone 7
Dual camera. Looks like the leaked designs were accurate.
Messages - a lot more can be done without leaving messages
23:27 iOs 10 - biggest launch of iOs till date
- Maps redesigned - book ride, restaurant without leavingmaps
- Home automation integrated with Apple Home Kit - over a100 products coming soon
Sold over a billion iPhones till now. It is bestselling product
of its kind ever in the history.
23:24 Next is iPhone launch
Apple Watch series 2 and Apple Watch Nike+ priced at $369 while
series 1 with dual core processor(upgraded) at $269
Available on September 9(Series 2) and late October (Nike+)
23:21 Apple Watch Nike+ features
- Shortcut to run or you can tell Siri to run
- At a glance onscreen big letters tracking to avoiddistraction
- Personalised reminders
- Every Sunday - invitation to join runners across theglobe
- Access to Nike+ Running Club - personalised trainers andmore
- Not focussed on data and metrics but you
- Available in 4 cool colours
Nike brand President - Trevor Edwards on stage now.
23:17 Apple partners with Nike
Apple has partnered with Nike to launch Apple Watch Nike+. It
features beautiful perforated band.
Apple Watch has partnered with Hermes for new types of
Apple Watch Series 2 will be available in 6 cases.
Apple Watch will now track and help you with your next hike as
well guiding you all the way.
23:11 Apple Watch 2 features
- Dual core processor
- New GPU - 2 times performance
- 2nd gen display - brightest display Apple has evershipped in any product
- Built in GPS
Jeff - We simulated 100s of thousands of strokes to make sure
that the Apple Watch 2 suits to the needs of professional swim work
outs and swimmers
Apple Watch 2 is swim proof. It is water resistant 50m which is
23:04 Apple Watch Series 2
Introducing the next generation of Apple Watch
Pokemon Go on Apple watch will help you to be the very best.
It'll be shipping before end of the year (2016).
You can never miss a PokeStop with an Apple Watch now.
Pokemn Go syncs up with Apple Watch activity.
23:00 Pokemon Go for Apple Watch
Niantic CEO - John Hanke on stage now.
22:59 Apple watch updates
- Watch faces
- Messaging more expressive - animated stickers, fullscreen effects, custom replies with scribble
- Jeff - "those people who are sceptical about typing onsmall screen should use scribble"
- Activity - share with your family and friends
- Beathe - new app - each day reminds you to take a momentoff
- SOS - safety feature activates by simply pressing sidebutton(and dials local emergency number)
- Pokemon Go is coming to the Apple Watch
Jeff William, COO, Apple is on stage now.
22:56 Apple Watch
Cook - "Within 18 months, Apple Watch has changed what people
expect form a watch. Right now, Apple watch is second to only Rolex
and above Fossil, Omega, Cartier, Citizen in terms of sales
22:51 Launch of real time collaboration in iWorks.
Susan Prescott, VP, Application Product Marketing at Apple
demonstrating the real time collaborations in iWorks.
- Apple TV in every classroom.
- Donating iPads to more than 50,000 students
- Donating 5,000 Macbook to teachers
22:47 What Apple is doing to promote education
ConnectED - National initiative connecting govt and leading
technologies working in underserved schools.
Miyamoto - We'll launch Super Mario stickers for iPhone, which
you can send to your friends while chatting with them.
Miyamoto - Super Mario will release on time for holidays in
You can collect coins in this game which can be used later.
Toad Rally - the new feature of Mario for App store.
You can now play Mario with just one hand.
Shigeru Miyamoto, the inventor of Mario, is on stage. He's
demonstrating how the new Super Mario will work on iPhone.
Super Mario by Nintendo is on App Store.
App store highlights
- 106% YoY growth.
- 2x more global revenue than nearest competitor
- 140 billion total downloads till dates
- 500,000 games
Cook - App Store forever changed the work of software and our
Tim Cook - Apple Music witnessed 70 popular releases including
Drake and Taylor Swift this year.
With 30 million songs and 17 million paid subscribers, Apple
Music is going great.
Tim Book - Apple is working with Carpool Karaoke to produce some
episodes which will be live early next year on Apple Music.
And Tim Cook gets off the car and enters the stage.
Sweet Home Alabama, with Pharrell Williams. This is getting
James Corden with Tim Cook and carpool karaoke setting the tone
for the event.
Bill Graham Civic Auditorium, San Francisco is all set to host
Apple iPhone 7 launch.
And we're live now.
Now playing - Ride by Twenty One Pilots.
While demonstrating the Google Maps integration on the iPhone,
Steve Jobs decided that he wanted to have a cup of coffee. So he
picked his location as ‘Moscone West’, searched for Starbucks and
picked one of the outlets that popped up. He then proceeded to call
the outlet, while on stage. After a few rings, a Starbuck’s barista
“Good morning from Starbucks. How may I help you?” Much to the
delight of the audience, Steve Jobs then proceeded to answer- “Yes,
I'd like to order 4,000 lattes to go, please.” And after a short
pause added, “Just kidding. Wrong number. Goodbye!”
Will Tim Cook play a prank like Steve Jobs did in 2007 during first
According to sources, in addition to a new iPhone, Tim Cook
and his parade of executives will likely announce the official
release dates for iOS 10, as well as the new macOS Sierra, watchOS
3, and tvOS 10 operating systems.
As we get ready for Apple’s iPhone 7 launch, here's a throwback to the beginning of iPhone
Stay tuned. The event starts at 10:30 PM IST.
Related read - Gear up, Apple loyalists – here’s what you need to
According to sources, final iPhone 7 leaks before official
unveiling show new black color, redesigned LED flash and
waterproofed SIM tray.
There are speculations that iPhone 7 Pro may not be announced
today, as the official live video stream (caption)gives a
hint about the same. The '?' following the 'Iphone 7 Pro' does a
good job of seeding this doubt in our minds.
20:34 Welcome to YourStory live blog of Apple Launch event for iPhone 7, iPhone 7
Plus and iPhone 7 Pro
Watch this space for live updates of Apple Launch event as
Tim Cook, CEO, Apple unveils the much awaited iPhone 7, iPhone 7
Plus and iPhone 7 Pro.