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How to speak business: A quick guide for Tech tongues

Disha Kathuria
12th Oct 2016
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Are you a technology wiz amazed (and annoyed) at the inability of your non-tech associates to understand your world? Maybe you’ve passionately discussed the pros and cons of a new app that’s got your attention, only to be met with blank or annoyed looks. So how do you get your listeners to share your passion? Here are five tips to help you do just that.

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Keep it simple

The business world today is fast denouncing old world ideas and status quos. The vibrant startup culture has redefined the dynamics of Business Science. The t-shirt has replaced the business suit. Boardrooms are losing their formality in favour of funky coloured walls and graffiti. Things are getting simpler. As a founder with a tech background, it is your responsibility to get your team to understand your idea and vision. This can only be done when you keep your communication simple. Simple is effective.

Learn the art of storytelling

Creative people have a tendency to let emotion take over critical thinking. As a tech wiz, you have the privilege to see your ideas, solutions, and products as a means to a greater end that is not entirely about profit margins. However, the approach of your employees, consumers and investors may not be the same. So how do make them, not just buy into your ideas, but also connect with them emotionally? Help them see what you see by describing your vision vividly through stories. Keep them light, interesting and personal, instead of cold, clinical and boring.

Slow down

Yes, you're in business. But never forget that your mental make-up is more creative when compared to the minds of your other business associates. Perhaps it is a tad difficult to keep yourself free from the ruthless rush of the world of commerce. But try to slow down. Space your thoughts. Communication gets better when the mind is calm with clarity.

Read

The word Liber, in ancient Greek, means both ‘Books’ and ‘Freedom’. Liber is the root word for both the word ‘Library’ as well as ‘Liberty’. A good book will set your mind free. Pick up a good book on communication. Even better would be a Dostoyevsky if you want to understand the depths of human psychology – knowledge that is much needed in the business world.

Keep an eye on popular culture

You know the latest news in the Tech world. But beyond that world is a regular world. Take interest in things that would interest your employees, consumers and investors. Keep track of current affairs. Have plenty to talk about outside of your core area of work. Topics of trend usually are, food, travel, music and movies, fashion, and of course, technology. Doing this usually helps break ice with business associates.

So keep these in mind the next time you have something interesting to share!

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