The Indian startup ecosystem is one of the fastest growing in the world. It is not only young but also has some of the most riveting entrepreneurial mavericks at the helm of affairs. As per reports, India is the fourth largest startup base in the world — over 4,000 startups are registered and this number is expected to reach 12,000 by 2020. The scenario is similar worldwide as well, with startups mushrooming in every corner of the globe.
Since the beginning, the startup ecosystem has focused heavily on GMV, i.e. Gross Merchandise Value; however, with time and increasing competition, there is a visible bent towards quick profitability. With infrastructure development taking a backseat and establishing a raison d'être becoming more important, it has become all the more imperative for startups to reflect profit and accrue more ROIs in shorter time spans. This is where customised sales enablement tools come to the rescue and hence are gradually finding increased adoption.
Sales enablement or tactics enabling sales supports the startups to surmount challenges pertaining to sales impact, optimisation of ROIs, incremental revenues among others and stimulate their rise as a profitable venture within the expected timeline. Supported by a multitude of strategies, sales enablement helps startups sustain and achieve their goals in the fast-paced world marked by fierce competition and ever-evolving technology.
In recent times, as per the Grant Thornton and ASSOCHAM report, the Indian startup network has taken off, driven by factors such as obtainability of capital, consolidation activities by a number of firms, evolving technology space, and a burgeoning demand within the domestic market. However, these are often the very parameters on account of which startups stumble on their path towards growth. And, these are also the parameters which are taken care of by sales enablement companies, hence helping the startup ecosystem grow. There are a couple of important stages/aspects in the sales process where sales enablement comes to the rescue of startups.
In a nutshell, with every roadblock that a startup faces, there is a competent offering from sales enablement which helps it rise through those stages. Every startup requires a customised solution and sales enablement, with rich expertise across domains, provides an integral and effective tailor-made solution. This unique aspect of customisation of sales enablement coupled with the pre-set strategies is what capacitates the startup ecosystem.
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