Unlike most forms of textual content where the play of words can lure your audience, copy writing is a tough job and requires a perfect blend of skills, knowledge and smarts. As an advertising copywriter, you only get a few words to catch the consumer’s attention and make a successful sale. Dull and unimaginative copy can put off prospective customers, which is the reason brands pay a lot of attention while hiring advertising copywriters.
If you're attracted to words and keen on trying your hand at copy writing, here are a few tips to write advertising copy that sells.
Image credits: Shutterstock
You have to have a good understanding of the demographic you’re targeting. For instance, if you’re writing copy for a high-end product that is predominantly meant for the urban elite, you can’t use Hinglish or campus slang. You may be a master wordsmith, but you can never create great advertising copy that sells without knowing your audience. So do research your customers' behavioral patterns, likes, dislikes, preferences, literacy level, etc., and then begin writing scintillating ad copy!
This one applies to online advertising copy. Unless your copy reaches its targeted audience, it won't drive customers to your website and prompt them to buy your product. That's where the knowledge of SEO becomes important. Along with writing fabulous advertising copy that sells, you need to use proper keywords in your copy. But do remember that inserting keywords in an allied art form; over stuffing of keywords can be a terrible SEO strategy for your website and can send you way back in search engines results. So, focus on maintaining a right proportion of keywords in the copy to gain SEO advantage.
Addition or subtraction of even a single word can change the overall impact an ad copy creates. And that's something no brand can afford. So, if you want to be a copywriter who's always in-demand, make sure you learn to write crisp and pertinent copy.
If there's one thing that can catch readers' attention every time, it's the art of storytelling. The better the story is, the more attention it will get. Don't believe if someone says you can't write a beautiful story within 10-15 words. Take a look at this example and ask yourself - is it impossible to tell a story in limited words? -
"FOR SALE: BABY SHOES, NEVER WORN."
CTA or Call To Action is the ultimate response you want your readers to take after reading your copy. It can be anything like 'visit our website,' 'download our app' or 'buy our product.' An ad copy without a CTA will never bring desired results for your brand. So, be spontaneous, creative and a good storyteller, but do not forget to include CTA in your copy.
There's no minimum qualification to be a good copywriter. In fact, many great copywriters never even graduated from college. However, what set them apart from everyone else was their sheer determination and willingness to present content in a unique style.
So, if you keep these points in mind you too can write advertising copy that sells; come up with innovative ideas and write copy that forms an instant connection with people, nobody can stop you from becoming a good copywriter.
What else do you think can make someone write great copy? Share your feedback with us in the comments section below.