The Tail.re storyline — highlighting entrepreneurial lessons of 2016

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Tail.re, a 2015-founded startup, is, as its name suggests, trying to disrupt the consumable retail space. It seeks to do this with an intelligent auto-replenishment platform that enables you to automate the purchase of products you use regularly, such as coffee, printer ink, and detergent. And the ones piloting this never-on-autopilot startup flight are co-founders CEO Pranjal Y. Kumar and COO Arjun Rungta.

Learnings from 2016

Arjun told YourStory, ”2016 saw this bubble burst, taking down some of the well-funded names in the ecosystem. Tail.re feels itself lucky not to have followed the same synthetic growth approach, and 2016 just proved to be a great testimony for us.”

Arjun added, “Another pivotal thing for Tail.re during 2016 was the growth of our team, and by growth, we don't mean size. The individualised focus and responsibilities have helped our team members mature. Even during these times of high attrition, we have retained top talent within the company and look forward to attracting new members in the next few months.”

Key milestones achieved in 2016

Pranjal explained, “In a modest attempt to help people during adverse times post demonetisation, Tail.re enabled platform tailmill.com with a service where the company actually home-delivered hard cash to its users. Tail.re re-calibrated it's demand prediction algorithms in order to suit Tailmill's requirement to predict available cash-in-hand on any given day. This enabled Tailmill to pioneer the redistribution of cash, collecting it from deliveries and delivering that cash to other users.”

Tail.re storyline

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