Podcasts are an excellent way to gain knowledge in a fast and convenient manner. For digital marketers, podcasts are the ideal way to keep up with the ever-changing world of social media and search engines. With a wide array of digital media experts talking about the skills and techniques required to stay competitive in the online marketing game, podcasts are an unavoidable resource for the digital marketers of today. If you're an online marketer, whether an experienced one or an amateur, here are five such podcasts that deserve your attention:
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Hosted by the CEO and Founder of Social Media Examiner, this podcast is a one-stop resource for the latest information on social media marketing strategies. Speaking with years of first-hand experience, Stelzner offers his listeners an in-depth guide to conquering social media; he discusses everything from creating platform-specific content, dealing with unhappy customers on social media, and using data to streamline a brand's social media strategy. Each week's Social Media Marketing podcast episode begins with either a useful ‘survival tip’, or a new discovery about an app or a website feature.
Rick Mulready, a renowned digital marketing expert, shares his knowledge on generating traffic through paid advertisements on his podcast. He discusses the best tips and strategies for generating leads and sales across all social platforms including Facebook, Instagram, Google, and Twitter. On the Art of Paid Traffic podcast, Mulready also discusses other vital digital marketing know-how like writing effective ad copies, affiliate marketing, landing page design, and email marketing, to name a few.
Gary Vaynerchuck has an impressive list of credentials to his name; he is a serial entrepreneur, investor, author, and public speaker. In Error! Hyperlink reference not valid. podcast, Vaynerchuck educates his listeners about effective social media strategies, building brand awareness through content distribution, and adapting to the evolving world of social media. Listeners of the podcast can send in questions using the #AskGaryVee hashtag on Twitter, which are typically answered by Vaynerchuck in a witty and entertaining manner.
The internet is chock full of tips and tricks for creating expedient marketing strategies. But reading through most of them often leaves marketers more confused about what they should try. In the Social Media Social Hour podcast, Anderson dedicates each episode to a specific topic, enabling listeners to create an immediate to-do list which they can follow. Anderson, who is an established social media entrepreneur, talks about actionable marketing strategies for virtually every social media site there is today.
Listening to even one social media marketer explain in detail the strategies they've implemented at work is more beneficial than reading endless blog posts about the subject for hours on end. In the Social Pros podcast, Baer and Brown eschew lecturing their listeners and instead invite a practising digital marketer to share their real-life experience instead. The podcast “shines the spotlight on social media practitioners, people doing the real work for real companies”, which makes it more relatable and educative for its listeners.
Listening to these podcasts is a quick, free, and simple way to augment your digital marketing efforts. The fact that you can listen to them on your commute, in the gym, or while doing chores makes it possible to glean new information without spending too much time on doing so.