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How to become a successful market influencer

Sharika S Nair
14th Mar 2017
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Customers buy products based on numerous factors. Often, friends and ads influence their decisions. You must have heard of various websites paying bloggers to write on topics such as food, travel, fashion, etc. This is because bloggers are a good influence in the market. They obtain readership because of various factors, be it trust, social influence, or experience. Often, neglecting the way brands influence in the market has led companies to lose out to their competitors. Your competitors are never complacent and will grab the opportunity immediately. There are a numerous strategies to implement if you want to get heard out there.

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Be true to yourself and others

Even if no one is going to question you about it, try to always be honest. Authenticity breeds relationships. Say things you truly believe in and be honest in your meetings. If you aren’t true to yourself, how can you expect others to believe you?

Build trust

Trust is a very costly quality. It can make or break. Once trust is built, there is no looking back. But how does one build it? You need to show customers that you care, by doing ample research and finding out what they really need. Then it is important to market it smartly. However, while delivering content one has to see how much value it adds to the customers.

Open up

With so much buzz online, it pays to be open. Do not hide behind the internet and become anonymous. Use various platforms to show people what you have to deliver. After all, that’s where everyone is. Once they know where to look, they will come back to you repeatedly.

Add value

With everything you create, ensure that you add value. If you don’t add value, there isn’t any reason for anyone to talk about you in the market. Create value in the market and you will soon see people speaking about your product and brand.

Have patience

Genius is eternal patience – Michelangelo

You might work very hard but still fail to obtain as many followers as your competitors. Be patient! Although you love what you do and have dreams of building your brand, the one ingredient that you must cultivate is patience. No great person became a success overnight, and in case they did (or you believe they did), then all that fame and glam could just be temporary.

Continue to do what’s working

Monitor your actions regularly and be consistent about it. Track your numbers and see what works and what doesn’t. If you feel a trend has been developed, then go ahead and follow it. Also take care to check why it worked. Some things might work during a particular season and some things won’t. So you could develop a plan accordingly.

Becoming a good influencer out there in the market can take a lot of effort, but it’s totally worth it.

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