When it comes to creating a successful commercial empire, or even kingdom, just creating a brilliant product with huge potential for success is not enough. There is still that bridge that is to be built between your product and the consumers. Without this, even the best products can end up being monumental failures.
Marketing is one of the key processes when it comes to the release of any new product. The level of competition in the market today is cut-throat, but good content marketing can help you get ahead of the madding crowd.
Image : shutterstock
This brings us to copywriting, which is the spinal cord of marketing. Good copy can make or break a product. The first contact your potentially loyal customer base will make with your product is when they are reading about its pros and cons, contemplating whether to forego all the other similar products in the market in order to have a taste of yours.
It’s all about selling your product and great copywriting will go a long way in helping in that cause, especially if you know how to do it right. Here are four tips to make sure your copywriting game is spot on.
There are numerous styles in which you can present information about your product. Some choose to go for a sensationalist approach by going all out in an effort to woo customers, while others may opt for a more sombre and sophisticated way of reaching out.
Either approach may work depending on the kind of product you’re marketing and the customer base you’re targeting. There are a few golden rules when it comes to copywriting, but primarily it needs to help consumers understand what the product is, how it will help them, and why they should go for it.
Marketing isn’t just about coming up with a brand slogan and persevering with it. It is a long-term thing which needs to grow and evolve along with the customer base.
Once you put your copy out there you will be receiving a lot of feedback from the customer. While it may appear to you that you’ve really put out as many details as you possibly can, this is often not the case.
Interacting with your customer base will show you just what qualms they have about your product, which will in turn help you fine-tune the marketing aspect of it in order to reflect the needs of the customer.
Being descriptive and to-the-point aren’t the only aims of copywriting. You need to put yourself in the shoes of the customers, understand what they want, and convince them that it is your product that will give them what they desire.
One needs to keep in mind that most of the products that require marketing are luxury goods. They aren’t absolutely essential to your customer.
If you want to sell a box of tissues, show how it’ll help in maintaining overall hygiene. If you want to sell a heater, show the customers how your product can bring the warmth back into their cold existence. If you want to sell something to kids, show them just how awesome your product is.
Understand the needs of the customer before even thinking of trying to offer them anything.
While you do need to ensure that all the relevant information about your product is out there, you need to do so in a crisp and concise manner. Customers don’t have time for excessive verbosity, especially in the new digital era. It’s a rapidly moving market where you can lose a somewhat interested party to a competitor in the blink of an eye.
Keep it quick, simple, and catchy. That isn’t just the golden rule of the game, it’s the entire game encapsulated for you in six simple words.
There you have it. Some surefire ways to make sure that you write the correct kind of copy that will help attract a customer base. The importance of good copywriting cannot be underestimated, especially when it comes to startups and relatively newer business organisations.
Your content is how your customers know you. It’s the only thing they can associate with you WITHOUT buying your product. It establishes relationships, trust, brand image, and goodwill. There’s absolutely no way a company relying on poor content can manage to carve a place for itself in this increasingly competitive market.