If you've ever worked in marketing, you'll have come across a few phrases over and over again. Whether these terms are uttered to potential clients with the intent of impressing them or simply used in day-to-day life by hardcore marketers, marketing and advertising professionals have gotten so used to these annoying terms that they fail to realise how cringe-worthy they really are. We can't get enough of hating these phrases, but we are all guilty of using them at some point or another. Here are a few marketing jargons that we need to stop using today:
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This word is usually used to depict an action that is smooth and effortless. For example, “We'll seamlessly integrate your product into our proposed campaign.” If you read the sentence again without the word seamless, it still sounds just fine. See what we mean?
This overused term is a synonym for universal or all-encompassing. When you want to show your client that the approach you've taken to market their brand will cover all aspect like online and on-ground, this overrated term comes into play.
This term falls in line with holistic and means almost the same thing. It is a useless phrase that indicates that a brand is going to be marketed everywhere – offline, online, on Mars, and maybe even in a different galaxy if the client is willing to pay for it!
For the uninitiated, leverage in the marketing world means ‘to make the most of something’. So when you overhear your colleague telling his client that he will help leverage the campaign on social media too, you know he's just throwing around another marketing jargon to appear smarter.
Robust means healthy and strong, and is used in context with anything that is innovative and cutting-edge. The reason so many marketers still hold onto it like gold is because the use of this phrase has the ability to put the opposite person at ease with what's being proposed.
Users might not care for advertising on social media, but if it has to happen, marketers believe that it should be native advertising. It is a phrase advertisers use to refer to sponsored content that is integrated flawlessly into our social media feeds.
This phrase has been developed by digital marketers for ads that include advanced features like audio, video, or any other elements that encourages users to engage with the content. According to Profoundry, “Rich media is just a fancy term for adding interactive content into native advertising.” Where text ads sell using words and display ads sell with pictures, rich media ads offer varied ways to encourage user involvement.
From clients to customers, everyone is aware of the worthlessness of the above mentioned terms. Using corporate jargons might make you sound smarter and more knowledgeable, but making a pitch with your heart will help you connect with your client in a way you might have not conceived possible.