Reliance Jio Infocomm Ltd. announced on March 31, 2017, that in just one month, over 72 million customers have signed up for Jio Prime.
According to a company press release, this is the largest migration from free to paid services in history in such a short period of time. The release said, “Considering the unprecedented demand for enrolling to Jio Prime and doing the first recharge, Jio has extended the deadline for purchasing Jio’s Rs 303 (and other) plans till April 15. This extension will provide the necessary breathing room for users to avoid service disruption during the transition from free to paid services.”
Jio also announced its Summer Surprise scheme. Read more here.
In a letter to its subscribers, Chairman Mukesh Ambani said, “In just one month, over 72 million (and still counting!) Jio customers have signed up for Jio Prime. We, at Jio, are honoured and grateful for this tremendous response. I want to personally thank you for choosing Jio, and for being a founding member of the Jio movement. Over the past few days, we have been deluged by millions of customers queuing up to purchase Jio’s popular Rs 303 and other tariff plans."
Referring to the extension of the Prime plan deadline, Ambani said, “This complimentary period will also help to familiarise Jio customers with Jio’s fully digital, self-service process of using the MyJio app to perform recharges and to set up digital payment methods for further purchases.”
However, according to an earlier report, Jio had received a lukewarm response to its new offers.
In February this year, the company had claimed that in the 170 days since its launch, it has clocked over 100 million users.
Speaking at an event earlier, Ambani had stated, “Jio’s offering saw record additions of seven new members per second, every single day for the last 170 days, enabling it to cross the 100 million mark within six months of commencement of services. This growth is the fastest achieved by any technology company in the world, including the likes of Facebook, WhatsApp, and Skype.”
Launched in September 2016 with a slew of offers and services almost too good to be true, Reliance Jio, according to a report released by Truecaller, has succeeded in capturing the second largest market share, thus edging closer to its goal of becoming the country’s top telecom player.