The sales profession, just like any other line of work, is undergoing some pretty radical changes. Gone are the days when salespeople who spoke a mile a minute were considered sales superstars. Persuasion through talk isn't the only skill that salespeople require today to be a success in their career. Technology is transforming the profession and the buyer is now in charge. To survive in this cut-throat environment, salespeople need to evolve with changing times and update their skill-set to match the changing needs and attitudes of their customers. We've compiled a list of the four critical skills that every sales superstar needs to possess in today's market.
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Be sure about yourself and the product you're selling
Self-confidence is the most important skill a salesperson needs to cultivate. This is because all other skills are based on how persistent you can be when it comes to making a sale. If you believe in yourself and your product, your customers will be inclined to believe as well. If you are ready to tuck your tail between your legs and run at the first hint of a ‘no’, you will rarely be able to make a successful sale.
Be open to listening
As mentioned above, gone are the days when simply relying on talking could help you become a successful salesperson. We are in the era of listening to what potential customers have to say. Too many salespeople get caught up in thinking about what they will say next while having a conversation with a possible buyer. Instead, focus on what it is that your consumer really wants and you'll be able to pitch your product in a way that will fulfill their needs.
Be able to influence
A great salesperson will swear by the fact that emotion plays a major role in making a sale. If you tell your customer that your credit card offers zero percent interest on a purchase, you're just stating a feature of your product. But if you tell the same customer that they will be able to save money while buying things, you're making them see the benefit of purchasing your product. Make your prospect realise how their life will improve after they buy your product, and you'll make a successful sale in no time.
Build lasting relationships
Salespeople need to be able to develop a strong network, and the only way to do so is by building and maintaining healthy relationships with past, present and future customers. Networking with potential buyers and providing impeccable after-sales service is the key to becoming a sales superstar. Today, prospects are more doubtful of salespeople than ever before. How you connect with your prospects on a one-on-one basis and get them to trust you will determine your success rate in this profession.
Constantly find ways to work on your pitch and before you know it, you'll become one of the most celebrated individuals in your profession. In the meantime, concentrate on cultivating the above mentioned skills to improve your sales pitch with each passing day.